Social Media Content Strategy

Plan, grow and manage a presence with a reason behind every post.

What the course covers

8 modules, 32 topics. Open any one to see what sits inside it.

1. 1.1 What a Content Strategy Actually Is
2. 1.2 The Social Platform Landscape
3. 1.3 How Algorithms Distribute Content
4. 1.4 Setting Goals and Success Measures
1. 2.1 Defining Your Audience
2. 2.2 Audience Research Methods
3. 2.3 Competitor and Category Analysis
4. 2.4 Positioning and Differentiation
1. 3.1 Building a Brand Voice
2. 3.2 Visual Identity Across Platforms
3. 3.3 Tone Shifting by Platform and Context
4. 3.4 Consistency and Style Guidelines
1. 4.1 Content Pillars and Themes
2. 4.2 Content Formats and Mix
3. 4.3 Building a Content Calendar
4. 4.4 Campaign Planning and Launches
1. 5.1 Hooks and the First Three Seconds
2. 5.2 Writing Captions and Copy
3. 5.3 Short-Form Video Content
4. 5.4 Repurposing Across Platforms
1. 6.1 Community Management Basics
2. 6.2 Conversation, Replies and UGC
3. 6.3 Moderation and Comment Policy
4. 6.4 Handling Criticism and Crisis
1. 7.1 Organic Growth Tactics
2. 7.2 Paid Social Fundamentals
3. 7.3 Creator and Influencer Collaboration
4. 7.4 Disclosure, Ethics and Compliance
1. 8.1 Metrics That Matter
2. 8.2 Reading Analytics and Reporting
3. 8.3 Testing and Iteration
4. 8.4 Building a Long-Term Strategy

By the end of this course you will be able to explain and apply:

Two hours, not two months Eight short modules. Finish in a day, or do one module a night for a week.

Skills your degree does not cover Employers ask for practical tools alongside the qualification. This fills that gap while you study.

Built for a phone Watch on the bus, pause mid-module, pick up where you stopped. No download, no lab.

A certificate that can be checked Every certificate carries an ID your college or an employer can verify on our site.

Bachelor's Degree students in India
Studying: BJMC, BA Journalism & Mass Communication, B.Sc. Animation & VFX, BA Film Studies
Recent graduates strengthening a CV
Anyone working in this field without a formal qualification

About two hours in total — eight modules of roughly fifteen minutes. You can do it in one sitting or spread it across a week. Your place is saved either way.
No. There is no prerequisite course and no software to install. A phone, tablet or computer with an internet connection is enough.
Yes. This course is placed at Bachelor's Degree for India, and the content is written for that level. If you are at a different stage, change your level at the top of the page and the courses will change with it.
A certificate for the course, carrying an ID that your college or an employer can check on our verification page. You keep access to the material afterwards.
Yes — ₹450 for this course on its own, or ₹1,450 for all five in this set, which works out cheaper if you want more than one.
There is a short quiz at the end of each module so you can check what stuck. It is not timed and you can retake it.
Change your country using the picker at the top. Level names, degree names and prices all switch to that country, and the courses adjust to its education system.

Wording shown for India. Pick a different country at the top and the terms, currency and programme names change with it.