Brand and Corporate Communications

Message, reputation and communicating through a crisis.

What the course covers

8 modules, 32 topics. Open any one to see what sits inside it.

1. 1.1 What corporate communications actually does
2. 1.2 Internal, external and investor audiences
3. 1.3 Where communications sits, and who it reports to
4. 1.4 Reputation as an asset
1. 2.1 Communications strategy that follows business strategy
2. 2.2 Audience mapping and stakeholders
3. 2.3 Message architecture
4. 2.4 Owned, earned and paid channels
1. 3.1 Working with journalists honestly
2. 3.2 Press releases, and what replaced them
3. 3.3 Pitching, and building a relationship
4. 3.4 On the record, background and embargo
1. 4.1 Telling employees first
2. 4.2 Announcing change and restructuring
3. 4.3 Leadership visibility and voice
4. 4.4 Measuring internal engagement
1. 5.1 Owned media and publishing
2. 5.2 Executive profiles and ghostwriting
3. 5.3 Social media for an organisation
4. 5.4 Employee advocacy
1. 6.1 Preparing before there is a crisis
2. 6.2 The first hour
3. 6.3 Holding statements and updates
4. 6.4 Apology, accountability and recovery
1. 7.1 Issues monitoring and early warning
2. 7.2 Activism, campaigns and boycotts
3. 7.3 Misinformation about your organisation
4. 7.4 Legal and regulatory limits on what you can say
1. 8.1 Measuring communications properly
2. 8.2 Spin, honesty and long-term trust
3. 8.3 Greenwashing and overclaiming
4. 8.4 Working with agencies and in-house teams

By the end of this course you will be able to explain and apply:

Two hours, not two months Eight short modules. Finish in a day, or do one module a night for a week.

Depth beyond your coursework Pitched above taught content, for research, leadership and the work that follows the degree.

Built for a phone Watch on the bus, pause mid-module, pick up where you stopped. No download, no lab.

A certificate that can be checked Every certificate carries an ID your college or an employer can verify on our site.

About two hours in total — eight modules of roughly fifteen minutes. You can do it in one sitting or spread it across a week. Your place is saved either way.
No. There is no prerequisite course and no software to install. A phone, tablet or computer with an internet connection is enough.
Yes. This course is placed at Master's Degree for India, and the content is written for that level. If you are at a different stage, change your level at the top of the page and the courses will change with it.
A certificate for the course, carrying an ID that your college or an employer can check on our verification page. You keep access to the material afterwards.
Yes — ₹450 for this course on its own, or ₹1,450 for all five in this set, which works out cheaper if you want more than one.
There is a short quiz at the end of each module so you can check what stuck. It is not timed and you can retake it.
Change your country using the picker at the top. Level names, degree names and prices all switch to that country, and the courses adjust to its education system.

Wording shown for India. Pick a different country at the top and the terms, currency and programme names change with it.