IN India Master's Degree

Destination Marketing

Position and promote a place to the travellers it actually wants.

What the course covers

8 modules, 32 topics. Open any one to see what sits inside it.

1. 1.1 How this differs from marketing a product
2. 1.2 Who the destination marketer actually works for
3. 1.3 Stakeholders with competing interests
4. 1.4 How destination organisations are funded
1. 2.1 Auditing what a place genuinely offers
2. 2.2 Positioning against competing destinations
3. 2.3 Seasonality and dispersal
4. 2.4 Capacity, and what the community will tolerate
1. 3.1 Market research and visitor data
2. 3.2 Segmentation and target markets
3. 3.3 The decision journey for a trip
4. 3.4 Source markets, and how they differ
1. 4.1 Destination brand and identity
2. 4.2 Narrative, authenticity and cliché
3. 4.3 Involving residents in the story
4. 4.4 Brand architecture across regions
1. 5.1 Owned, earned and paid
2. 5.2 Content, film and imagery
3. 5.3 Influencers, press trips and creators
4. 5.4 Trade marketing and partnerships
1. 6.1 Search and discovery for destinations
2. 6.2 Social platforms and user content
3. 6.3 The destination website, and where it sends people
4. 6.4 Data, attribution, and what can honestly be measured
1. 7.1 Business tourism and conferences
2. 7.2 Events as a destination strategy
3. 7.3 Film, sport and major events
4. 7.4 Attracting investment and talent
1. 8.1 Marketing that manages demand, not only grows it
2. 8.2 Overtourism, and how messaging feeds it
3. 8.3 Crisis communication for a destination
4. 8.4 Measuring success beyond visitor numbers

By the end of this course you will be able to explain and apply:

Two hours, not two months Eight short modules. Finish in a day, or do one module a night for a week.

Depth beyond your coursework Pitched above taught content, for research, leadership and the work that follows the degree.

Built for a phone Watch on the bus, pause mid-module, pick up where you stopped. No download, no lab.

A certificate that can be checked Every certificate carries an ID your college or an employer can verify on our site.

About two hours in total — eight modules of roughly fifteen minutes. You can do it in one sitting or spread it across a week. Your place is saved either way.
No. There is no prerequisite course and no software to install. A phone, tablet or computer with an internet connection is enough.
Yes. This course is placed at Master's Degree for India, and the content is written for that level. If you are at a different stage, change your level at the top of the page and the courses will change with it.
A certificate for the course, carrying an ID that your college or an employer can check on our verification page. You keep access to the material afterwards.
Yes — ₹450 for this course on its own, or ₹1,450 for all five in this set, which works out cheaper if you want more than one.
There is a short quiz at the end of each module so you can check what stuck. It is not timed and you can retake it.
Change your country using the picker at the top. Level names, degree names and prices all switch to that country, and the courses adjust to its education system.

Wording shown for India. Pick a different country at the top and the terms, currency and programme names change with it.