Design Systems and Branding

Build an identity and a component system a whole team can use.

What the course covers

8 modules, 32 topics. Open any one to see what sits inside it.

1. 1.1 Brand, identity and logo, distinguished
2. 1.2 What a brand has to do commercially
3. 1.3 Audience, positioning and difference
4. 1.4 Auditing a brand that already exists
1. 2.1 From strategy to visual direction
2. 2.2 Logo systems, not single logos
3. 2.3 Colour, type and imagery as a voice
4. 2.4 Naming, tone and verbal identity
1. 3.1 Why systems replaced style guides
2. 3.2 Design tokens
3. 3.3 Components and variants
4. 3.4 Patterns and rules of composition
1. 4.1 Writing usage rules people actually follow
2. 4.2 Do and do not, with the reason attached
3. 4.3 Accessibility built into the system
4. 4.4 Versioning a system
1. 5.1 A shared vocabulary between design and code
2. 5.2 Handoff and component libraries
3. 5.3 Keeping design and implementation in step
4. 5.4 Governance: who is allowed to change what
1. 6.1 Digital, print and physical environment
2. 6.2 Motion as part of an identity
3. 6.3 Sub-brands and product families
4. 6.4 Co-branding and partnerships
1. 7.1 Planning a rebrand
2. 7.2 Migrating the assets that already exist
3. 7.3 Training the people who will use it
4. 7.4 Launch, and internal buy-in
1. 8.1 Measuring whether the system is actually used
2. 8.2 Contributions and requests
3. 8.3 Evolving without breaking consistency
4. 8.4 Knowing when to rebrand again

By the end of this course you will be able to explain and apply:

Two hours, not two months Eight short modules. Finish in a day, or do one module a night for a week.

Depth beyond your coursework Pitched above taught content, for research, leadership and the work that follows the degree.

Built for a phone Watch on the bus, pause mid-module, pick up where you stopped. No download, no lab.

A certificate that can be checked Every certificate carries an ID your college or an employer can verify on our site.

About two hours in total — eight modules of roughly fifteen minutes. You can do it in one sitting or spread it across a week. Your place is saved either way.
No. There is no prerequisite course and no software to install. A phone, tablet or computer with an internet connection is enough.
Yes. This course is placed at Master's Degree for India, and the content is written for that level. If you are at a different stage, change your level at the top of the page and the courses will change with it.
A certificate for the course, carrying an ID that your college or an employer can check on our verification page. You keep access to the material afterwards.
Yes — ₹450 for this course on its own, or ₹1,450 for all five in this set, which works out cheaper if you want more than one.
There is a short quiz at the end of each module so you can check what stuck. It is not timed and you can retake it.
Change your country using the picker at the top. Level names, degree names and prices all switch to that country, and the courses adjust to its education system.

Wording shown for India. Pick a different country at the top and the terms, currency and programme names change with it.