Strategic Management

Choose where to compete and what to refuse, with evidence behind both.

What the course covers

8 modules, 32 topics. Open any one to see what sits inside it.

1. 1.1 Strategy, plans, and wishful thinking
2. 1.2 Where to compete, and where to refuse
3. 1.3 Mission and vision, and why they rarely help
4. 1.4 The levels strategy operates on
1. 2.1 Industry structure and where profit sits
2. 2.2 The wider environment
3. 2.3 Competitors and their likely next move
4. 2.4 Customers, segments and unmet needs
1. 3.1 Resources and capabilities
2. 3.2 What makes an advantage durable
3. 3.3 The value chain
4. 3.4 An honest assessment of weakness
1. 4.1 Cost, differentiation and focus
2. 4.2 Business model choices
3. 4.3 Pricing as a strategic decision
4. 4.4 Trade-offs, and the discipline of saying no
1. 5.1 Existing markets and new ones
2. 5.2 Diversification, and its track record
3. 5.3 Partnerships and alliances
4. 5.4 Acquisitions: why most disappoint
1. 6.1 Scenarios instead of forecasts
2. 6.2 Staged commitment and keeping options open
3. 6.3 Disruption, and why incumbents miss it
4. 6.4 Competing when the technology shifts
1. 7.1 From strategy to objectives
2. 7.2 Structure, incentives and the behaviour they produce
3. 7.3 Allocating resources across a portfolio
4. 7.4 Why execution fails
1. 8.1 Measuring strategic progress
2. 8.2 Board, shareholders and stakeholders
3. 8.3 Sustainability and responsibility as strategy
4. 8.4 Knowing when to change course

By the end of this course you will be able to explain and apply:

Two hours, not two months Eight short modules. Finish in a day, or do one module a night for a week.

Depth beyond your coursework Pitched above taught content, for research, leadership and the work that follows the degree.

Built for a phone Watch on the bus, pause mid-module, pick up where you stopped. No download, no lab.

A certificate that can be checked Every certificate carries an ID your college or an employer can verify on our site.

About two hours in total — eight modules of roughly fifteen minutes. You can do it in one sitting or spread it across a week. Your place is saved either way.
No. There is no prerequisite course and no software to install. A phone, tablet or computer with an internet connection is enough.
Yes. This course is placed at Master's Degree for India, and the content is written for that level. If you are at a different stage, change your level at the top of the page and the courses will change with it.
A certificate for the course, carrying an ID that your college or an employer can check on our verification page. You keep access to the material afterwards.
Yes — ₹450 for this course on its own, or ₹1,450 for all five in this set, which works out cheaper if you want more than one.
There is a short quiz at the end of each module so you can check what stuck. It is not timed and you can retake it.
Change your country using the picker at the top. Level names, degree names and prices all switch to that country, and the courses adjust to its education system.

Wording shown for India. Pick a different country at the top and the terms, currency and programme names change with it.