Sales and Business Development

Find, qualify, pitch and close — the full cycle, without the hard-sell clichés.

What the course covers

8 modules, 32 topics. Open any one to see what sits inside it.

1. 1.1 What Selling Actually Is
2. 1.2 Sales vs Marketing vs Business Development
3. 1.3 Sales Models: B2B, B2C, Transactional and Consultative
4. 1.4 The Sales Process End-to-End
1. 2.1 Ideal Customer Profile and Buyer Personas
2. 2.2 The Buying Process and Decision-Making Units
3. 2.3 Customer Needs, Pain Points and Motivations
4. 2.4 Competitor and Market Awareness
1. 3.1 Building a Prospect List
2. 3.2 Cold Calling and Cold Emailing
3. 3.3 Social Selling and Networking
4. 3.4 Qualifying Leads and Sales Frameworks
1. 4.1 Opening and Building Rapport
2. 4.2 Discovery Questioning and Active Listening
3. 4.3 Presenting the Solution and Value
4. 4.4 Product Demonstrations and Proposals
1. 5.1 Understanding and Handling Objections
2. 5.2 Price Objections and Value Justification
3. 5.3 Negotiation Principles and Tactics
4. 5.4 Closing Techniques and Securing Commitment
1. 6.1 Identifying Growth Opportunities
2. 6.2 Market Entry and Expansion Strategy
3. 6.3 Partnerships, Alliances and Channels
4. 6.4 Pitching, Proposals and Tendering
1. 7.1 Pipeline Stages and Forecasting
2. 7.2 CRM Systems and Sales Data
3. 7.3 Sales Targets, Territory and Time Management
4. 7.4 Follow-Up Discipline and Deal Hygiene
1. 8.1 Account Management and Retention
2. 8.2 Upselling, Cross-Selling and Referrals
3. 8.3 Sales Team Structure, Coaching and Incentives
4. 8.4 Sales Ethics, Resilience and Career Growth

By the end of this course you will be able to explain and apply:

Two hours, not two months Eight short modules. Finish in a day, or do one module a night for a week.

Skills your degree does not cover Employers ask for practical tools alongside the qualification. This fills that gap while you study.

Built for a phone Watch on the bus, pause mid-module, pick up where you stopped. No download, no lab.

A certificate that can be checked Every certificate carries an ID your college or an employer can verify on our site.

About two hours in total — eight modules of roughly fifteen minutes. You can do it in one sitting or spread it across a week. Your place is saved either way.
No. There is no prerequisite course and no software to install. A phone, tablet or computer with an internet connection is enough.
Yes. This course is placed at Bachelor's Degree for India, and the content is written for that level. If you are at a different stage, change your level at the top of the page and the courses will change with it.
A certificate for the course, carrying an ID that your college or an employer can check on our verification page. You keep access to the material afterwards.
Yes — ₹450 for this course on its own, or ₹1,450 for all five in this set, which works out cheaper if you want more than one.
There is a short quiz at the end of each module so you can check what stuck. It is not timed and you can retake it.
Change your country using the picker at the top. Level names, degree names and prices all switch to that country, and the courses adjust to its education system.

Wording shown for India. Pick a different country at the top and the terms, currency and programme names change with it.