Digital Marketing

Reach, content, search, email and paid, judged by what they actually return.

What the course covers

8 modules, 32 topics. Open any one to see what sits inside it.

1. 1.1 What Digital Marketing Is
2. 1.2 Traditional vs Digital Marketing
3. 1.3 The Digital Marketing Ecosystem
4. 1.4 Owned, Earned and Paid Media
1. 2.1 Setting Marketing Objectives and KPIs
2. 2.2 Target Audience and Buyer Personas
3. 2.3 The Customer Journey and Marketing Funnel
4. 2.4 Building a Digital Marketing Plan and Budget
1. 3.1 The Website as a Marketing Asset
2. 3.2 Landing Page Design and Structure
3. 3.3 Conversion Rate Optimisation
4. 3.4 User Experience and Mobile Optimisation
1. 4.1 How Search Engines Work
2. 4.2 Keyword Research and Search Intent
3. 4.3 On-Page and Technical SEO
4. 4.4 Off-Page SEO, Backlinks and Local SEO
1. 5.1 Search Advertising Fundamentals
2. 5.2 Campaign Structure, Bidding and Budgets
3. 5.3 Display, Video and Remarketing
4. 5.4 Ad Copy, Creative and Quality Score
1. 6.1 Content Marketing Strategy
2. 6.2 Content Formats and Distribution
3. 6.3 Social Media Marketing for Business
4. 6.4 Influencer and Affiliate Marketing
1. 7.1 Email Marketing Fundamentals
2. 7.2 List Building, Segmentation and Deliverability
3. 7.3 Marketing Automation and Lead Nurturing
4. 7.4 CRM and Customer Retention Marketing
1. 8.1 Web and Campaign Analytics
2. 8.2 Attribution and Measuring ROI
3. 8.3 Data Privacy, Consent and Advertising Ethics
4. 8.4 Digital Marketing Careers and Portfolio

By the end of this course you will be able to explain and apply:

Two hours, not two months Eight short modules. Finish in a day, or do one module a night for a week.

Skills your degree does not cover Employers ask for practical tools alongside the qualification. This fills that gap while you study.

Built for a phone Watch on the bus, pause mid-module, pick up where you stopped. No download, no lab.

A certificate that can be checked Every certificate carries an ID your college or an employer can verify on our site.

About two hours in total — eight modules of roughly fifteen minutes. You can do it in one sitting or spread it across a week. Your place is saved either way.
No. There is no prerequisite course and no software to install. A phone, tablet or computer with an internet connection is enough.
Yes. This course is placed at Bachelor's Degree for India, and the content is written for that level. If you are at a different stage, change your level at the top of the page and the courses will change with it.
A certificate for the course, carrying an ID that your college or an employer can check on our verification page. You keep access to the material afterwards.
Yes — ₹450 for this course on its own, or ₹1,450 for all five in this set, which works out cheaper if you want more than one.
There is a short quiz at the end of each module so you can check what stuck. It is not timed and you can retake it.
Change your country using the picker at the top. Level names, degree names and prices all switch to that country, and the courses adjust to its education system.

Wording shown for India. Pick a different country at the top and the terms, currency and programme names change with it.