Business Analytics

Turn business questions into data questions, and answers into decisions.

What the course covers

8 modules, 32 topics. Open any one to see what sits inside it.

1. 1.1 What Business Analytics Is
2. 1.2 Descriptive, Diagnostic, Predictive and Prescriptive
3. 1.3 The Analytics Value Chain
4. 1.4 Analytics Roles and Business Applications
1. 2.1 Data Types, Sources and Structures
2. 2.2 Data Collection and Sampling
3. 2.3 Data Quality and Cleaning
4. 2.4 Data Governance, Privacy and Ethics
1. 3.1 Measures of Central Tendency and Dispersion
2. 3.2 Distributions and Data Shape
3. 3.3 Cross-Tabulation and Segmentation
4. 3.4 Summarising Data for Decision-Makers
1. 4.1 Exploratory Data Analysis
2. 4.2 Correlation and Relationships
3. 4.3 Root Cause and Driver Analysis
4. 4.4 Cohort and Comparative Analysis
1. 5.1 Regression Analysis for Business
2. 5.2 Time Series and Forecasting
3. 5.3 Classification and Customer Prediction
4. 5.4 Clustering and Market Segmentation
1. 6.1 Principles of Effective Visualisation
2. 6.2 Choosing the Right Chart
3. 6.3 Building Business Dashboards
4. 6.4 Common Visualisation Mistakes
1. 7.1 Marketing and Customer Analytics
2. 7.2 Financial and Operations Analytics
3. 7.3 HR and People Analytics
4. 7.4 Supply Chain and Retail Analytics
1. 8.1 Framing the Business Question
2. 8.2 Prescriptive Analytics and Optimisation
3. 8.3 Storytelling with Data and Presenting Findings
4. 8.4 Building an Analytics Capability and Case Study

By the end of this course you will be able to explain and apply:

Two hours, not two months Eight short modules. Finish in a day, or do one module a night for a week.

Skills your degree does not cover Employers ask for practical tools alongside the qualification. This fills that gap while you study.

Built for a phone Watch on the bus, pause mid-module, pick up where you stopped. No download, no lab.

A certificate that can be checked Every certificate carries an ID your college or an employer can verify on our site.

About two hours in total — eight modules of roughly fifteen minutes. You can do it in one sitting or spread it across a week. Your place is saved either way.
No. There is no prerequisite course and no software to install. A phone, tablet or computer with an internet connection is enough.
Yes. This course is placed at Bachelor's Degree for India, and the content is written for that level. If you are at a different stage, change your level at the top of the page and the courses will change with it.
A certificate for the course, carrying an ID that your college or an employer can check on our verification page. You keep access to the material afterwards.
Yes — ₹450 for this course on its own, or ₹1,450 for all five in this set, which works out cheaper if you want more than one.
There is a short quiz at the end of each module so you can check what stuck. It is not timed and you can retake it.
Change your country using the picker at the top. Level names, degree names and prices all switch to that country, and the courses adjust to its education system.

Wording shown for India. Pick a different country at the top and the terms, currency and programme names change with it.