★★★★★
"The structure, the practice exams, the instructor — all top tier. Passed first try."
AS
Aarti SharmaSenior Project Manager · TCS
— The journey
Course Outline
What the programme covers, module by module.
Module 1: Introduction to YouTube & Video Marketing
- Video marketing fundamentals
- YouTube ecosystem
- Marketing objectives
- Customer journey
- Business applications
- Industry trends
Module 2: YouTube Channel Setup
- Channel creation
- Channel branding
- Profile optimization
- Channel settings
- Playlists
- Channel organization
Module 3: Content Strategy
- Audience research
- Content planning
- Content pillars
- Publishing schedule
- Video goals
- Growth strategy
Module 4: Video Production Essentials
- Video planning
- Scriptwriting
- Storyboarding
- Recording techniques
- Audio quality
- Lighting basics
Module 5: Video Editing Fundamentals
- Editing workflow
- Video trimming
- Transitions
- Text overlays
- Audio enhancement
- Export settings
Module 6: YouTube SEO
- Keyword research
- Video titles
- Descriptions
- Tags
- Hashtags
- Search optimization
Module 7: Thumbnail & Branding Design
- Thumbnail creation
- Branding consistency
- Visual storytelling
- Click-worthy designs
- Color psychology
- Design best practices
Module 8: Audience Engagement
- Comments management
- Community posts
- Viewer interaction
- Audience retention
- Subscriber engagement
- Community building
Module 9: YouTube Analytics
- Views analysis
- Watch time
- Audience retention
- Click-through rate
- Traffic sources
- Performance dashboards
Module 10: YouTube Advertising
- Video advertising overview
- Campaign objectives
- Audience targeting
- Budget planning
- Advertisement formats
- Campaign optimization
Module 11: Live Streaming
- Live event planning
- Live engagement
- Audience interaction
- Streaming setup
- Live moderation
- Performance review
Module 12: Short-Form Video Marketing
- Short-form content
- Content repurposing
- Storytelling techniques
- Engagement strategies
- Publishing schedule
- Performance tracking
Module 13: AI in Video Marketing
- AI-assisted scriptwriting
- AI video editing
- AI thumbnail ideas
- AI content planning
- AI optimization
- Responsible AI usage
Module 14: Video Marketing Across Platforms
- Cross-platform publishing
- Social media integration
- Website embedding
- Email marketing support
- Content distribution
- Brand consistency
Module 15: Video Campaign Planning
- Campaign objectives
- Marketing calendar
- Budget allocation
- Audience targeting
- Content scheduling
- Performance planning
Module 16: Creator Branding
- Personal branding
- Brand positioning
- Channel identity
- Audience trust
- Professional presence
- Brand growth
Module 17: Video Performance Optimization
- Audience insights
- Content improvements
- SEO refinement
- Publishing optimization
- Engagement improvement
- Continuous testing
Module 18: Revenue & Growth Strategies
- Audience growth
- Brand collaborations
- Community support
- Product promotion
- Long-term growth
- Business opportunities
Module 19: Content Planning Workflow
- Content calendar
- Team collaboration
- Resource management
- Production planning
- Workflow optimization
- Publishing consistency
Module 20: Common Video Marketing Challenges
- Low views
- Low engagement
- Audience retention
- Content consistency
- Optimization techniques
- Continuous improvement
Module 21: Emerging Video Marketing Trends
- AI-powered video creation
- Interactive content
- Short-form video trends
- Live commerce
- Personalized content
- Future developments
Module 22: Practical YouTube Marketing Project
- Channel strategy
- Video planning
- SEO optimization
- Performance analysis
- Growth recommendations
- Marketing presentation
— 01.2 · Is it right for you?
Who it's for & what's included
Pick a delivery method to see exactly who it suits and everything you receive.
Who it's for
Classroom
Best for learners who want face-to-face tuition and to network with peers in person.
What's included
Everything you get
- ✓ Live instructor on-site
- ✓ Printed workbook & materials
- ✓ Group exercises & case studies
Who it's for
Online Instructor-Led
Best for learners who want a live instructor and a fixed schedule, without the travel.
What's included
Everything you get
- ✓ Live instructor via video call
- ✓ Digital workbook & resources
- ✓ Session recordings
Who it's for
Self-Paced
Best for self-motivated learners who need maximum flexibility around work and life.
What's included
Everything you get
- ✓ On-demand video lessons
- ✓ Interactive quizzes
- ✓ 24/7 access on any device