Digital Marketing · PPL

WhatsApp & Mobile Marketing Certification

A practical program designed to develop WhatsApp and mobile marketing skills for customer engagement, personalized communication, and business growth.

  • ⏱3 DaysDuration
  • ◈PPLAccredited
  • ◐3 LanguagesArabic · English · Hindi
  • ◆₹7,499.00 Per delegate

This course is accredited by PPL

This is for all ppl accredited courses
2M+ Delegates trained worldwide
15,000+ Corporate clients
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4.8 ★ Average learner rating
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— The journey

Course Outline

What the programme covers, module by module.

Module 1: Introduction to WhatsApp & Mobile Marketing

  • Mobile marketing fundamentals
  • WhatsApp marketing overview
  • Customer communication
  • Mobile-first strategy
  • Business opportunities
  • Industry trends

Module 2: WhatsApp Business Platform

  • Business profile setup
  • Business tools
  • Product catalog
  • Business information
  • Messaging features
  • Account management

Module 3: Mobile Customer Journey

  • Customer lifecycle
  • Mobile touchpoints
  • Customer expectations
  • Personalized communication
  • User experience
  • Journey optimization

Module 4: Audience Segmentation

  • Customer segmentation
  • Contact organization
  • Audience targeting
  • Customer preferences
  • Personalized messaging
  • Engagement planning

Module 5: WhatsApp Communication Strategy

  • Business messaging
  • Conversation planning
  • Customer engagement
  • Professional communication
  • Response management
  • Best practices

Module 6: Broadcast Campaigns

  • Broadcast lists
  • Promotional campaigns
  • Educational messages
  • Product announcements
  • Campaign scheduling
  • Audience engagement

Module 7: Mobile Content Creation

  • Text messages
  • Images
  • Videos
  • Documents
  • Interactive content
  • Content optimization

Module 8: Customer Service Through WhatsApp

  • Customer support
  • Query management
  • Quick responses
  • Relationship building
  • Customer satisfaction
  • Service excellence

Module 9: Marketing Automation

  • Automated greetings
  • Away messages
  • Workflow automation
  • Customer journeys
  • Response automation
  • Productivity improvement

Module 10: Lead Generation

  • Customer inquiries
  • Lead capture
  • Lead qualification
  • Follow-up communication
  • Customer nurturing
  • Conversion support

Module 11: Mobile Marketing Channels

  • SMS marketing concepts
  • Push notification concepts
  • Mobile email integration
  • QR code marketing
  • Mobile campaigns
  • Cross-channel engagement

Module 12: Personalization Strategies

  • Customer preferences
  • Personalized offers
  • Dynamic messaging
  • Behavioral communication
  • Customer engagement
  • Relationship building

Module 13: AI in WhatsApp Marketing

  • AI-powered messaging
  • AI chat assistance
  • AI content generation
  • AI customer insights
  • Workflow optimization
  • Responsible AI usage

Module 14: Campaign Analytics

  • Delivery metrics
  • Read rates
  • Response analysis
  • Engagement tracking
  • Campaign reporting
  • KPI monitoring

Module 15: Customer Retention

  • Loyalty campaigns
  • Customer engagement
  • Repeat interactions
  • Relationship management
  • Customer satisfaction
  • Retention strategies

Module 16: Sales Through WhatsApp

  • Product inquiries
  • Customer consultations
  • Sales conversations
  • Order assistance
  • Upselling techniques
  • Customer follow-up

Module 17: Mobile Marketing Strategy

  • Campaign planning
  • Marketing objectives
  • Audience targeting
  • Budget planning
  • Performance measurement
  • Strategy development

Module 18: Marketing Integration

  • Social media integration
  • Website integration
  • Email marketing support
  • CRM concepts
  • Marketing workflows
  • Cross-channel communication

Module 19: Best Practices for Mobile Marketing

  • Message timing
  • Customer experience
  • Communication quality
  • Campaign consistency
  • Performance optimization
  • Long-term engagement

Module 20: Common Mobile Marketing Challenges

  • Low engagement
  • Message fatigue
  • Customer retention
  • Campaign performance
  • Communication issues
  • Continuous improvement

Module 21: Emerging Mobile Marketing Trends

  • AI-powered messaging
  • Conversational marketing
  • Mobile commerce
  • Personalization
  • Customer experience innovation
  • Future trends

Module 22: Practical WhatsApp & Mobile Marketing Project

  • Audience planning
  • Campaign creation
  • Automated messaging workflow
  • Customer engagement strategy
  • Performance analysis
  • Optimization recommendations
— 01.2 · Is it right for you?

Who it's for & what's included

Pick a delivery method to see exactly who it suits and everything you receive.

Who it's for

Classroom

Best for learners who want face-to-face tuition and to network with peers in person.

What's included

Everything you get

  • ✓ Live instructor on-site
  • ✓ Printed workbook & materials
  • ✓ Group exercises & case studies
Who it's for

Online Instructor-Led

Best for learners who want a live instructor and a fixed schedule, without the travel.

What's included

Everything you get

  • ✓ Live instructor via video call
  • ✓ Digital workbook & resources
  • ✓ Session recordings
Who it's for

Self-Paced

Best for self-motivated learners who need maximum flexibility around work and life.

What's included

Everything you get

  • ✓ On-demand video lessons
  • ✓ Interactive quizzes
  • ✓ 24/7 access on any device
— What you will master

Course Objectives

01

Understand the fundamentals of WhatsApp and mobile marketing.

02

Build customer engagement strategies using mobile communication channels.

03

Create effective WhatsApp marketing campaigns and broadcast messages.

04

Apply audience segmentation and personalized messaging techniques.

05

Implement automation workflows for customer communication.

06

Measure campaign performance using mobile marketing analytics.

07

Use AI-powered tools to improve customer engagement and communication efficiency.

08

Develop integrated mobile marketing strategies that support business growth.

— Questions answered

Frequently Asked Questions

What is WhatsApp & Mobile Marketing?
WhatsApp and Mobile Marketing focuses on engaging customers through mobile communication channels using personalized messaging, business communication, automation, and customer relationship strategies.
Who should attend this course?
The course is suitable for freshers, digital marketers, entrepreneurs, sales professionals, customer support teams, marketing executives, and business owners.
Do I need previous marketing experience?
No. The program begins with mobile marketing fundamentals before progressing to WhatsApp Business features, automation, analytics, and campaign optimization.
Which mobile marketing channels are covered?
The course covers WhatsApp Business, SMS marketing concepts, mobile messaging, QR code marketing, mobile email integration, automation, analytics, and customer engagement strategies.
What practical skills will I develop?
You will develop skills in WhatsApp Business setup, customer communication, broadcast campaigns, marketing automation, audience segmentation, analytics, AI-assisted messaging, and mobile marketing strategy.
— Trusted by learners

What our delegates say

★★★★★

"The structure, the practice exams, the instructor — all top tier. Passed first try."

AS
Aarti SharmaSenior Project Manager · TCS
★★★★★

"Best training I have attended. The content is exactly what modern projects need."

JD
James DonovanProgramme Director · Capgemini
★★★★★

"24/7 support actually means 24/7 — got help on my mock exam at 2am. Worth every dollar."

MO
Maya OkaforPMO Lead · Standard Bank

★ 4.8 / 5 from 12,000+ verified learner reviews on Trustpilot & Google.

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