★★★★★
"The structure, the practice exams, the instructor — all top tier. Passed first try."
AS
Aarti SharmaSenior Project Manager · TCS
— The journey
Course Outline
What the programme covers, module by module.
Module 1: Introduction to Semrush
- Platform overview
- SEO toolkit features
- Dashboard navigation
- Business applications
- Project setup
- Workflow overview
Module 2: Semrush Interface & Projects
- Project creation
- Workspace navigation
- Project settings
- Dashboard customization
- Reports overview
- Account organization
Module 3: Keyword Research
- Keyword Overview
- Keyword Magic Tool
- Search intent
- Keyword difficulty
- Long-tail keywords
- Keyword opportunities
Module 4: Competitor Research
- Domain analysis
- Competitor discovery
- Traffic insights
- Keyword comparison
- Market analysis
- Competitive positioning
Module 5: Site Audit
- Website health analysis
- Crawl issues
- Technical SEO insights
- Performance recommendations
- Error prioritization
- Site improvements
Module 6: On-Page SEO Analysis
- Content optimization
- Meta tags
- Heading analysis
- Internal linking
- Keyword placement
- SEO recommendations
Module 7: Backlink Analysis
- Backlink overview
- Referring domains
- Link quality
- Toxic link identification
- Authority analysis
- Link monitoring
Module 8: Backlink Strategy
- Link opportunities
- Competitor backlinks
- Outreach planning
- Link acquisition
- Monitoring performance
- Sustainable growth
Module 9: Rank Tracking
- Keyword tracking
- Ranking reports
- Position changes
- Visibility trends
- Competitor comparison
- Performance monitoring
Module 10: Organic Traffic Analysis
- Organic traffic insights
- Landing page analysis
- Traffic trends
- Keyword performance
- User behavior
- Growth opportunities
Module 11: Local SEO Toolkit
- Local keyword tracking
- Local competitor analysis
- Local visibility
- Business listings
- Maps optimization concepts
- Regional performance
Module 12: Content Marketing Toolkit
- Content ideas
- Topic research
- SEO content planning
- Content optimization
- Competitive content analysis
- Publishing strategy
Module 13: PPC Research
- Paid keyword analysis
- Advertising insights
- Competitor advertisements
- Budget estimation concepts
- Campaign research
- Opportunity identification
Module 14: AI in Semrush
- AI-powered keyword suggestions
- AI content assistance
- AI optimization insights
- Predictive recommendations
- Workflow improvements
- Responsible AI usage
Module 15: SEO Reporting
- Custom reports
- Dashboard creation
- KPI tracking
- Performance summaries
- Executive reporting
- Data visualization
Module 16: Website Performance Monitoring
- SEO monitoring
- Site health tracking
- Performance alerts
- Issue management
- Trend analysis
- Continuous optimization
Module 17: Competitive Benchmarking
- Industry comparison
- Competitor performance
- Keyword gap analysis
- Content gap analysis
- Opportunity identification
- Strategic planning
Module 18: SEO Strategy Development
- SEO planning
- Goal setting
- Resource planning
- Optimization roadmap
- Business alignment
- Performance objectives
Module 19: Marketing Workflow Integration
- SEO workflow
- Content workflow
- Reporting workflow
- Team collaboration
- Productivity improvements
- Project management
Module 20: Common SEO Challenges
- Ranking fluctuations
- Technical issues
- Content gaps
- Backlink concerns
- Troubleshooting techniques
- Continuous improvement
Module 21: Emerging SEO Trends
- AI-powered search
- Search experience
- Predictive SEO
- Content evolution
- Automation
- Future SEO trends
Module 22: Practical Semrush SEO Project
- Project setup
- Site audit
- Keyword research
- Competitor analysis
- SEO reporting
- Optimization recommendations
— 01.2 · Is it right for you?
Who it's for & what's included
Pick a delivery method to see exactly who it suits and everything you receive.
Who it's for
Classroom
Best for learners who want face-to-face tuition and to network with peers in person.
What's included
Everything you get
- ✓ Live instructor on-site
- ✓ Printed workbook & materials
- ✓ Group exercises & case studies
Who it's for
Online Instructor-Led
Best for learners who want a live instructor and a fixed schedule, without the travel.
What's included
Everything you get
- ✓ Live instructor via video call
- ✓ Digital workbook & resources
- ✓ Session recordings
Who it's for
Self-Paced
Best for self-motivated learners who need maximum flexibility around work and life.
What's included
Everything you get
- ✓ On-demand video lessons
- ✓ Interactive quizzes
- ✓ 24/7 access on any device