★★★★★
"The structure, the practice exams, the instructor — all top tier. Passed first try."
AS
Ranjan PradhanSenior Project Manager
— The journey
Course Outline
What the programme covers, module by module.
Module 1: Introduction to Search Engine Optimization
- SEO fundamentals
- Search engine ecosystem
- Organic search concepts
- Search rankings
- SEO benefits
- Industry overview
Module 2: How Search Engines Work
- Crawling
- Indexing
- Ranking factors
- Search algorithms
- User intent
- Search experience
Module 3: Keyword Research
- Keyword discovery
- Search intent
- Long-tail keywords
- Keyword analysis
- Competitor keywords
- Keyword planning
Module 4: Website Structure & SEO
- Website architecture
- URL structure
- Navigation
- Internal linking
- User experience
- Crawlability
Module 5: On-Page SEO
- Title tags
- Meta descriptions
- Header tags
- Image optimization
- Content optimization
- Keyword placement
Module 6: Technical SEO
- Site speed
- Mobile optimization
- XML sitemaps
- Robots.txt
- Canonical tags
- Core Web Vitals
Module 7: Content Optimization
- SEO content writing
- Content planning
- Search intent alignment
- Readability
- Content updates
- Content quality
Module 8: Link Building
- Backlink fundamentals
- Link acquisition
- Internal links
- External links
- Authority building
- Link quality
Module 9: Local SEO
- Local search optimization
- Business listings
- Location keywords
- Customer reviews
- Maps optimization
- Local visibility
Module 10: E-Commerce SEO
- Product page optimization
- Category page SEO
- Product keywords
- Structured content
- Internal linking
- Shopping experience
Module 11: SEO for Mobile
- Mobile-first indexing
- Mobile usability
- Responsive websites
- Mobile performance
- User experience
- Optimization strategies
Module 12: SEO Analytics
- Organic traffic analysis
- User behavior
- Keyword performance
- Landing page performance
- SEO KPIs
- Reporting
Module 13: Website SEO Audit
- Site audit process
- Technical issues
- Content evaluation
- Link analysis
- Performance review
- Improvement planning
Module 14: AI in SEO
- AI-assisted keyword research
- AI content support
- AI optimization tools
- AI insights
- Workflow improvement
- Responsible AI usage
Module 15: Competitor Analysis
- Competitor research
- Keyword comparison
- Content benchmarking
- Backlink analysis
- Market opportunities
- Strategy development
Module 16: SEO Strategy Development
- SEO planning
- Goal setting
- Content roadmap
- Resource planning
- Long-term optimization
- Performance objectives
Module 17: SEO Reporting & Dashboards
- Dashboard creation
- SEO reports
- KPI tracking
- Executive summaries
- Performance insights
- Data visualization
Module 18: SEO Best Practices
- Content quality
- Website maintenance
- Technical improvements
- Continuous optimization
- User-first SEO
- Sustainable growth
Module 19: Common SEO Challenges
- Ranking fluctuations
- Duplicate content
- Slow websites
- Broken links
- Crawl issues
- Optimization techniques
Module 20: Emerging SEO Trends
- AI-powered search
- Voice search
- Visual search
- Search experience
- User-focused optimization
- Future SEO developments
Module 21: SEO Project Planning
- Business requirements
- SEO roadmap
- Timeline planning
- Task prioritization
- Performance monitoring
- Continuous improvement
Module 22: Practical SEO Project
- Website audit
- Keyword research
- On-page optimization
- Technical improvements
- Performance analysis
- SEO strategy presentation
— 01.2 · Is it right for you?
Who it's for & what's included
Pick a delivery method to see exactly who it suits and everything you receive.
Who it's for
Classroom
Best for learners who want face-to-face tuition and to network with peers in person.
What's included
Everything you get
- ✓ Live instructor on-site
- ✓ Printed workbook & materials
- ✓ Group exercises & case studies
Who it's for
Online Instructor-Led
Best for learners who want a live instructor and a fixed schedule, without the travel.
What's included
Everything you get
- ✓ Live instructor via video call
- ✓ Digital workbook & resources
- ✓ Session recordings
Who it's for
Self-Paced
Best for self-motivated learners who need maximum flexibility around work and life.
What's included
Everything you get
- ✓ On-demand video lessons
- ✓ Interactive quizzes
- ✓ 24/7 access on any device
— About this course
Course Overview
The Search Engine Optimization (SEO) program equips learners with practical skills to optimize websites for search engines and users. Participants learn keyword research, on-page SEO, technical SEO, content optimization, link building, local SEO, analytics, AI-assisted SEO, website audits, and performance measurement to improve organic search rankings and website performance.