Product Management Training


The Product Management Training course is a comprehensive, practitioner-focused programme that equips delegates with the knowledge, frameworks, and practical skills required to manage modern products successfully across their lifecycle. The course co

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Duration
3 days
Course overview

Designed for
real-world delivery.

The Product Management Training course is a comprehensive, practitioner-focused programme that equips delegates with the knowledge, frameworks, and practical skills required to manage modern products successfully across their lifecycle. The course covers the full breadth of product management practice, from product strategy and discovery through to roadmapping, prioritisation, delivery, launch, and ongoing optimisation. Delegates work through widely used tools and methodologies, including Lean, Agile, Dual-Track Discovery, Jobs-to-be-Done, OKRs, and a wide range of prioritisation and validation techniques used by leading product organisations. Product management has become one of the most strategically important and commercially valuable disciplines in modern business. From early-stage technology start-ups to global enterprises in banking, healthcare, retail, telecommunications, and government, organisations rely on product managers to translate customer needs and business strategy into successful products and services. Skilled product managers are consistently in high demand and the role features prominently in career path planning across digital, technology, and transformation functions. The course is designed to support both new product managers entering the discipline and experienced practitioners formalising their knowledge against a structured framework. The programme is delivered through expert-led instruction, structured workshops, scenario-based exercises, and a sustained product case study that runs through the course. Delegates explore the role of the product manager, build and validate product strategies, conduct customer discovery, define product visions and roadmaps, prioritise effectively, work with engineering, design, and stakeholder communities, manage launches, and measure product success. The course is grounded in evidence-based product practice and draws from widely used approaches including Lean Startup principles, Continuous Discovery, Dual-Track Agile, and modern OKR practice. On completion, delegates will be able to lead product management activities confidently across the discovery and delivery lifecycle, build credible product strategies, drive evidence-based prioritisation, and partner effectively with engineering and design teams. For organisations, investing in product management capability strengthens customer focus, improves the success rate of product investments, supports modern digital and agile ways of working, and helps embed a product-led mindset across business and technology teams. Real-world case studies drawn from B2C, B2B, and B2B2C product organisations ensure the techniques learned translate directly to the workplace.
20
Curriculum modules
From foundations to advanced topics.
18-25h
Contact hours
Live instruction with practice exercises.
Detailed course outline

The full
curriculum.

Topics covered
  • Evolution and definition of product management
  • The role and responsibilities of a modern product manager
  • Product manager vs. product owner vs. project manager
  • The product triad: product, engineering, design
  • Career paths and product organisation structures
Topics covered
  • Defining product vision and mission
  • Market analysis and competitive positioning
  • Business model canvas and value proposition canvas
  • Strategy frameworks: Wardley mapping (overview), Porter’s forces, SWOT
  • Aligning product strategy with corporate strategy
  • Setting outcomes using OKRs
Topics covered
  • Customer research techniques: interviews, surveys, observation
  • Jobs-to-be-Done framework
  • Personas, empathy maps, and customer journey maps
  • Problem statements and How-Might-We questions
  • Continuous discovery habits
  • Synthesising qualitative and quantitative research
Topics covered
  • Outcome-based vs. feature-based roadmaps
  • Now / Next / Later roadmaps
  • Time-horizon roadmaps and quarterly planning
  • Roadmap communication for different audiences
  • Aligning roadmaps to OKRs
  • Managing change in the roadmap
Topics covered
  • Prioritisation principles and trade-offs
  • RICE scoring
  • MoSCoW and value vs. effort matrices
  • Kano model
  • ICE scoring
  • Cost-of-delay thinking and weighted scoring approaches (overview)
Topics covered
  • Agile, Scrum, and Kanban fundamentals for product managers
  • Writing effective user stories and acceptance criteria
  • Story mapping and backlog refinement
  • Working with UX, UI, and service designers
  • Collaboration practices in dual-track agile
  • Handling technical trade-offs and tech debt conversations
Topics covered
  • Lean Startup principles and build-measure-learn
  • Hypothesis-driven product development
  • Prototypes and concept tests
  • Usability testing fundamentals
  • A/B testing and multivariate testing
  • Ethical considerations in experimentation
Topics covered
  • Choosing the right product metrics
  • AARRR (Pirate metrics) and HEART frameworks
  • Leading vs. lagging indicators
  • Funnel analysis and cohort analysis
  • Overview of common product analytics platforms
  • Communicating performance to stakeholders
Topics covered
  • Go-to-market planning and product marketing essentials
  • Pricing and packaging fundamentals
  • Launch readiness, internal communications, and enablement
  • Beta programmes and phased rollouts
  • Lifecycle stages and managing decline
Topics covered
  • End-to-end product case study development
  • Team presentations of strategy, discovery, roadmap, and metrics
  • Peer and trainer feedback
  • Final knowledge review
  • Instructor-led training delivered by experienced product managers and leaders
  • Comprehensive course manual covering modern product management practice
  • Workbooks, case studies, and templates
  • Capstone product case study with structured review
  • Templates for vision, strategy, roadmap, OKRs, and prioritisation
  • Daily knowledge checks and continuous assessment activities
  • Final knowledge review
  • Pre-course reading and preparation materials
  • Post-course reference materials
  • Trainer support throughout the course
  • LMS access for eLearning delegates, including progress tracking and assessments
  • Certificate of Completion issued by the training provider on successful completion
Course features

What sets this
programme apart.

Comprehensive coverage of modern product management from strategy to launch

Strong alignment with widely used product approaches: Lean Startup, Continuous Discovery, Dual-Track Agile

Coverage of product strategy, vision, roadmap, and OKRs

Workshops on customer discovery, problem framing, and validation

In-depth prioritisation using RICE, MoSCoW, Kano, ICE, and other techniques

Coverage of working with engineering, design, and stakeholders

Treatment of product analytics, experimentation, and A/B testing

Coverage of go-to-market, launch, and product marketing fundamentals

Real-world case studies from B2C, B2B, and B2B2C product organisations

Sustained team-based product case study running through the course

Delivery by experienced product managers and product leaders

Templates and canvases for use in real product work

Daily knowledge checks and continuous assessment activities

Final review and presentation of capstone product output

Certificate of Completion issued at the end of the programme

Who it’s for

Designed for
practitioners and leaders.

This course is designed for professionals managing or contributing to products and services, or moving into product management.

  • Junior and Mid-Level Product Managers
  • Aspiring Product Managers from engineering, design, business analysis, or marketing backgrounds
  • Product Owners moving into broader product management roles
  • Senior Product Managers formalising their practice
  • Founders and start-up team members
  • Engineering and Design leads collaborating closely with product
  • Business Analysts and Solution Analysts
  • Programme and Project Managers in product-led environments
  • Marketing and Growth Managers contributing to product roadmaps
  • Customer Experience and Service Design Professionals
  • Transformation Specialists supporting product-led ways of working
  • Professionals in technology, financial services, retail, healthcare, telecoms, and government digital
Skills you’ll gain

Outcomes that
translate to work.

On successful completion of this course, delegates will be able to:

  • Explain the role and responsibilities of a modern product manager
  • Build and articulate a credible product vision and strategy
  • Conduct customer discovery and translate insights into product opportunities
  • Apply Jobs-to-be-Done and similar frameworks to frame customer problems
  • Design and maintain effective product roadmaps
  • Use OKRs to align product work with strategic outcomes
  • Apply structured prioritisation techniques including RICE, MoSCoW, Kano, and ICE
  • Work effectively with engineering, design, and other stakeholders
  • Plan and run product experiments, including A/B testing
  • Use product analytics to inform decisions and measure success
  • Plan and execute successful product launches
  • Apply continuous discovery and continuous delivery practices
  • Product vision, strategy, and OKR development
  • Customer discovery and Jobs-to-be-Done analysis
  • Outcome-based product roadmapping
  • Structured prioritisation using multiple frameworks
  • Effective collaboration with engineering, design, and stakeholders
  • Hypothesis-driven product development and experimentation
  • A/B testing design and analysis
  • Product analytics and metric selection
  • Launch planning and go-to-market execution
  • Pricing and lifecycle management fundamentals
  • Stakeholder communication and executive engagement
  • Continuous discovery and continuous delivery practices
Delivery methods

Flexible ways
to learn.

Classroom

Traditional in-person delivery at a training venue, featuring face-to-face interaction, hands-on workshops, and a sustained team case study. Ideal for delegates who prefer immersive learning and direct engagement with peers and instructors.

Virtual Instructor-Led (VILT)

Fully interactive live training delivered through a virtual classroom platform with live trainer sessions, breakout rooms, and collaborative tools. Suitable for delegates working remotely.

eLearning

Self-paced online study through a structured Learning Management System with modular video content, downloadable canvases, walkthroughs, knowledge checks, and review activities.

Corporate Onsite

Tailored delivery at the client’s premises or private virtual environment. Case studies, examples, and capstone briefs can be customised to reflect the organisation’s products and customer base.

Career opportunities

Where this
course takes you.

Relevant job roles

Builds high-demand capability for product, growth, and platform roles Supports senior product leadership progression Provides transferable skills across digital, technology, and transformation

Industry demand

Reflects current best practice across leading product organisations Coverage of growth, platform, and technical product management contexts Interactive, workshop-led delivery with daily knowledge checks Flexible delivery formats including Classroom, VILT, eLearning, and Corporate Onsite Trainer feedback on capstone outputs

Career progression

  • Associate PM → Product Manager → Senior PM → Group PM
  • Group PM → Director of Product → VP of Product → Chief Product Officer
  • Designer / Engineer / Business Analyst → Product Manager → Senior PM → Head of Product
  • PM → Growth PM → Head of Growth

Departments where skills apply

  • Product Management
  • Engineering and Software Delivery
  • Digital and Customer Experience
  • Strategy and Innovation
  • Marketing and Growth
  • Transformation and Change
Frequently asked

Questions, answered.

1. What is product management?
Product management is the discipline of identifying customer needs, defining product strategy, and leading the cross-functional teams that build, launch, and improve products to deliver business outcomes.
2. Are there any prerequisites?
There are no formal entry requirements. The course is suitable for newcomers and existing practitioners.
3. How long is the course?
Classroom and Virtual Instructor-Led delivery runs for 3 days. eLearning is self-paced and typically completed within 18 to 25 hours of structured content.
4. How is product management different from project management?
Project management focuses on delivering a defined scope on time and within budget. Product management is responsible for what to build and why, owning the product end-to-end across discovery and delivery, with a focus on customer and business outcomes.
5. What certificate will I receive on completion?
Delegates who successfully complete the course receive a Certificate of Completion issued by the training provider.
6. Does the course cover B2B and B2C product management?
Yes. Case studies and examples are drawn from B2C, B2B, and B2B2C contexts.
7. Is the course suitable for technical product managers?
Yes. Technical product managers benefit from coverage of strategy, prioritisation, working with engineering, experimentation, and analytics. Additional technical depth can be incorporated via Corporate Onsite delivery.
8. What delivery methods are available?
The course is offered in four formats: Classroom, Virtual Instructor-Led (VILT), eLearning, and Corporate Onsite.
9. Can the course be tailored for our organisation?
Yes. Corporate Onsite delivery supports customisation, including bespoke case studies and capstone briefs aligned with the organisation’s products.
10. What materials are provided?
Delegates receive a comprehensive course manual, canvases, templates, case studies, and revision resources.
11. Does the course cover OKRs?
Yes. OKRs are covered as a core framework for aligning product work with business outcomes.
12. Does it cover Lean Startup and Continuous Discovery?
Yes. Both Lean Startup principles and Continuous Discovery habits are core to the curriculum.
13. What career paths does this course support?
It supports careers across the product management hierarchy, plus adjacent roles in product marketing, growth, platform product, technical product management, and product operations.
14. Will I get hands-on practice during the course?
Yes. The course is workshop-driven, with daily activities, team exercises, and a sustained capstone case study running through the programme.
15. Is the case study group work or individual?
The capstone case study is delivered as team-based work, with team presentations and trainer feedback at the end of the programme.