★★★★★
"The structure, the practice exams, the instructor — all top tier. Passed first try."
AS
Aarti SharmaSenior Project Manager · TCS
— The journey
Course Outline
What the programme covers, module by module.
Module 1: Introduction to Product Management
- Fundamentals of Product Management
- Role of a Product Manager
- Product vs Project Management
- Product Lifecycle
- Industry Overview
Module 2: Customer Discovery and Market Research
- Customer Research
- User Personas
- Customer Interviews
- Market Analysis
- Competitor Research
Module 3: Problem Identification and Opportunity Analysis
- Identifying Customer Problems
- Opportunity Assessment
- Market Gaps
- Product-Market Fit
- Value Proposition
Module 4: Product Strategy
- Product Vision
- Business Goals
- Strategic Planning
- Success Metrics
- Competitive Positioning
Module 5: Product Planning
- Product Requirements
- Feature Prioritization
- Scope Definition
- Requirement Documentation
- Product Backlog
Module 6: Product Roadmapping
- Roadmap Fundamentals
- Milestone Planning
- Release Planning
- Goal Alignment
- Roadmap Communication
Module 7: Agile Product Development
- Agile Principles
- Scrum Framework
- Sprint Planning
- User Stories
- Iterative Development
Module 8: Product Design Fundamentals
- Design Thinking
- User Experience Basics
- User Interface Principles
- Wireframing Concepts
- Prototyping
Module 9: Product Development Process
- Development Lifecycle
- Cross-Functional Collaboration
- Product Reviews
- Quality Assurance
- Release Readiness
Module 10: Product Launch Planning
- Go-to-Market Strategy
- Launch Checklist
- Marketing Collaboration
- Sales Enablement
- Customer Onboarding
Module 11: Product Analytics
- Product Metrics
- User Engagement
- Conversion Analysis
- Retention Metrics
- Performance Dashboards
Module 12: Customer Feedback Management
- Feedback Collection
- Surveys
- User Testing
- Feature Requests
- Continuous Improvement
Module 13: Stakeholder Management
- Internal Stakeholders
- External Stakeholders
- Communication Planning
- Expectation Management
- Collaboration Techniques
Module 14: Product Pricing
- Pricing Strategies
- Value-Based Pricing
- Competitive Pricing
- Revenue Models
- Pricing Evaluation
Module 15: Risk Management
- Product Risks
- Market Risks
- Technical Risks
- Mitigation Strategies
- Decision Making
Module 16: Product Lifecycle Management
- Product Growth
- Product Maturity
- Product Improvements
- Product Retirement
- Portfolio Management
Module 17: Data-Driven Decision Making
- Business Intelligence
- KPI Monitoring
- Data Interpretation
- Experimentation
- Performance Optimization
Module 18: Product Marketing Collaboration
- Positioning
- Messaging
- Customer Communication
- Campaign Planning
- Market Adoption
Module 19: Innovation and Emerging Trends
- Artificial Intelligence in Products
- Automation
- Digital Products
- Emerging Technologies
- Future Product Trends
Module 20: Leadership and Communication
- Leadership Skills
- Team Collaboration
- Negotiation
- Conflict Resolution
- Professional Communication
Module 21: Ethics and Product Governance
- Responsible Product Development
- Data Privacy
- Accessibility
- Compliance Awareness
- Sustainable Product Practices
Module 22: Product Management Case Studies
- Successful Product Examples
- Product Failures
- Lessons Learned
- Best Practices
- Industry Insights
— 01.2 · Is it right for you?
Who it's for & what's included
Pick a delivery method to see exactly who it suits and everything you receive.
Who it's for
Classroom
Best for learners who want face-to-face tuition and to network with peers in person.
What's included
Everything you get
- ✓ Live instructor on-site
- ✓ Printed workbook & materials
- ✓ Group exercises & case studies
Who it's for
Online Instructor-Led
Best for learners who want a live instructor and a fixed schedule, without the travel.
What's included
Everything you get
- ✓ Live instructor via video call
- ✓ Digital workbook & resources
- ✓ Session recordings
Who it's for
Self-Paced
Best for self-motivated learners who need maximum flexibility around work and life.
What's included
Everything you get
- ✓ On-demand video lessons
- ✓ Interactive quizzes
- ✓ 24/7 access on any device