Digital Marketing · PPL

Performance Marketing Certification

A specialist program designed to develop performance marketing skills for acquiring customers, optimizing campaigns, and maximizing measurable business results.

  • ⏱3 DaysDuration
  • ◈PPLAccredited
  • ◐3 LanguagesArabic · English · Hindi
  • ◆₹11,999.00 Per delegate

This course is accredited by PPL

This is for all ppl accredited courses
2M+ Delegates trained worldwide
15,000+ Corporate clients
490+ Training locations
4.8 ★ Average learner rating
20% OFF Limited-time launch offer
— The journey

Course Outline

What the programme covers, module by module.

Module 1: Introduction to Performance Marketing

  • Performance marketing fundamentals
  • Digital advertising ecosystem
  • Marketing objectives
  • Customer journey
  • Performance metrics
  • Industry overview

Module 2: Performance Marketing Strategy

  • Business goals
  • Marketing funnel
  • Campaign planning
  • Budget allocation
  • Channel selection
  • Performance planning

Module 3: Audience Research & Targeting

  • Customer personas
  • Audience segmentation
  • Behavioral targeting
  • Geographic targeting
  • Interest targeting
  • Audience optimization

Module 4: Search Advertising

  • Paid search fundamentals
  • Keyword research
  • Search campaign structure
  • Ad creation
  • Bid strategies
  • Campaign optimization

Module 5: Social Media Advertising

  • Social advertising platforms
  • Campaign objectives
  • Creative planning
  • Audience targeting
  • Budget management
  • Performance tracking

Module 6: Display & Video Advertising

  • Display advertising
  • Video campaigns
  • Banner advertisements
  • Audience reach
  • Creative optimization
  • Campaign measurement

Module 7: Landing Page Optimization

  • Landing page structure
  • User experience
  • Call-to-action optimization
  • Conversion-focused design
  • Mobile optimization
  • Performance improvements

Module 8: Conversion Tracking

  • Conversion events
  • Tracking implementation
  • Customer actions
  • Goal measurement
  • Campaign attribution
  • Data validation

Module 9: Remarketing Strategies

  • Audience remarketing
  • Customer re-engagement
  • Dynamic remarketing concepts
  • Campaign sequencing
  • Audience segmentation
  • Conversion improvement

Module 10: Budgeting & Bidding

  • Budget planning
  • Daily budgets
  • Lifetime budgets
  • Bidding strategies
  • Cost optimization
  • Budget scaling

Module 11: Marketing Analytics

  • Campaign metrics
  • KPI tracking
  • Performance dashboards
  • Customer insights
  • Data interpretation
  • Reporting

Module 12: Attribution Models

  • Attribution concepts
  • Customer touchpoints
  • Multi-channel attribution
  • Conversion paths
  • Performance comparison
  • Marketing contribution

Module 13: A/B Testing

  • Creative testing
  • Audience testing
  • Landing page testing
  • Campaign experiments
  • Result analysis
  • Continuous optimization

Module 14: AI in Performance Marketing

  • AI campaign optimization
  • AI audience insights
  • AI bid optimization
  • AI-generated creatives
  • Predictive analytics
  • Responsible AI usage

Module 15: Marketing Automation

  • Automated campaigns
  • Smart workflows
  • Audience automation
  • Lead nurturing
  • Campaign scheduling
  • Productivity improvement

Module 16: Conversion Rate Optimization

  • Customer journey analysis
  • Funnel optimization
  • User behavior
  • Website optimization
  • Performance improvement
  • Continuous testing

Module 17: Campaign Scaling

  • Scaling strategies
  • Budget expansion
  • Audience growth
  • Creative refresh
  • Performance monitoring
  • Sustainable growth

Module 18: Reporting & Dashboards

  • Executive dashboards
  • Campaign reports
  • Data visualization
  • KPI summaries
  • Stakeholder reporting
  • Performance reviews

Module 19: Performance Marketing Tools

  • Advertising platforms
  • Analytics tools
  • Tracking platforms
  • Dashboard tools
  • Automation platforms
  • Workflow integration

Module 20: Common Performance Marketing Challenges

  • High acquisition costs
  • Low conversions
  • Audience fatigue
  • Budget inefficiencies
  • Campaign troubleshooting
  • Optimization techniques

Module 21: Emerging Trends

  • AI-powered advertising
  • Predictive marketing
  • Privacy-first marketing
  • Personalization
  • Automation advancements
  • Future industry trends

Module 22: Practical Performance Marketing Project

  • Campaign planning
  • Audience targeting
  • Advertising strategy
  • Performance analysis
  • Optimization recommendations
  • Campaign presentation
— 01.2 · Is it right for you?

Who it's for & what's included

Pick a delivery method to see exactly who it suits and everything you receive.

Who it's for

Classroom

Best for learners who want face-to-face tuition and to network with peers in person.

What's included

Everything you get

  • ✓ Live instructor on-site
  • ✓ Printed workbook & materials
  • ✓ Group exercises & case studies
Who it's for

Online Instructor-Led

Best for learners who want a live instructor and a fixed schedule, without the travel.

What's included

Everything you get

  • ✓ Live instructor via video call
  • ✓ Digital workbook & resources
  • ✓ Session recordings
Who it's for

Self-Paced

Best for self-motivated learners who need maximum flexibility around work and life.

What's included

Everything you get

  • ✓ On-demand video lessons
  • ✓ Interactive quizzes
  • ✓ 24/7 access on any device
— What you will master

Course Objectives

01

Understand the fundamentals of performance marketing and digital advertising.

02

Plan and execute performance-driven marketing campaigns across multiple channels.

03

Build targeted audiences for customer acquisition and engagement.

04

Optimize landing pages and marketing funnels for higher conversions.

05

Measure campaign performance using analytics, attribution, and KPIs.

06

Apply AI-powered tools to improve campaign efficiency and decision-making.

07

Scale advertising campaigns while maximizing return on investment.

08

Develop data-driven performance marketing strategies for business growth.

— Questions answered

Frequently Asked Questions

What is Performance Marketing?
Performance Marketing is a digital marketing approach where campaigns are measured using specific performance metrics such as clicks, leads, conversions, and customer acquisition to maximize business results.
Who should attend this course?
The course is suitable for freshers, digital marketers, entrepreneurs, freelancers, marketing executives, and professionals interested in data-driven advertising.
Do I need previous marketing experience?
No. The program begins with performance marketing fundamentals before progressing to campaign management, analytics, optimization, and scaling techniques.
Which marketing channels are covered?
The course covers search advertising, social media advertising, display advertising, landing page optimization, remarketing, analytics, marketing automation, and conversion optimization.
What practical skills will I develop?
You will develop skills in campaign planning, audience targeting, conversion tracking, A/B testing, analytics, AI-powered optimization, budget management, and performance marketing strategy.
— Trusted by learners

What our delegates say

★★★★★

"The structure, the practice exams, the instructor — all top tier. Passed first try."

AS
Aarti SharmaSenior Project Manager · TCS
★★★★★

"Best training I have attended. The content is exactly what modern projects need."

JD
James DonovanProgramme Director · Capgemini
★★★★★

"24/7 support actually means 24/7 — got help on my mock exam at 2am. Worth every dollar."

MO
Maya OkaforPMO Lead · Standard Bank

★ 4.8 / 5 from 12,000+ verified learner reviews on Trustpilot & Google.

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