Digital Marketing · PPL

Marketing Automation Certification

A specialist program designed to develop marketing automation skills for improving customer engagement, lead nurturing, campaign efficiency, and business growth.

  • ⏱3 DaysDuration
  • ◈PPLAccredited
  • ◐3 LanguagesArabic · English · Hindi
  • ◆₹11,999.00 Per delegate

This course is accredited by PPL

This is for all ppl accredited courses
2M+ Delegates trained worldwide
15,000+ Corporate clients
490+ Training locations
4.8 ★ Average learner rating
20% OFF Limited-time launch offer
— The journey

Course Outline

What the programme covers, module by module.

Module 1: Introduction to Marketing Automation

  • Marketing automation fundamentals
  • Business benefits
  • Automation ecosystem
  • Customer lifecycle
  • Marketing workflows
  • Automation strategy

Module 2: Customer Journey Mapping

  • Customer lifecycle
  • Customer touchpoints
  • Journey mapping
  • Customer behavior
  • Journey optimization
  • Experience planning

Module 3: Audience Segmentation

  • Audience grouping
  • Demographic segmentation
  • Behavioral segmentation
  • Interest-based targeting
  • Dynamic audiences
  • Personalization planning

Module 4: Lead Generation

  • Lead acquisition
  • Lead magnets
  • Landing pages
  • Forms
  • Customer engagement
  • Lead qualification

Module 5: Lead Nurturing

  • Lead nurturing strategies
  • Drip campaigns
  • Follow-up communication
  • Customer education
  • Relationship building
  • Conversion support

Module 6: Email Marketing Automation

  • Automated email campaigns
  • Welcome sequences
  • Triggered emails
  • Personalization
  • Email workflows
  • Campaign optimization

Module 7: Workflow Design

  • Workflow planning
  • Automation triggers
  • Conditions
  • Actions
  • Workflow testing
  • Workflow optimization

Module 8: CRM Integration

  • CRM fundamentals
  • Contact management
  • Customer profiles
  • Data synchronization
  • Sales alignment
  • Relationship management

Module 9: Customer Personalization

  • Personalized messaging
  • Dynamic content
  • Customer preferences
  • Behavioral targeting
  • Recommendation strategies
  • Customer engagement

Module 10: Multi-Channel Automation

  • Email automation
  • SMS automation concepts
  • Social media workflows
  • Website engagement
  • Cross-channel communication
  • Unified customer experience

Module 11: Marketing Automation Tools

  • Automation platforms
  • Campaign builders
  • Workflow management
  • Contact databases
  • Productivity features
  • Tool comparison

Module 12: Campaign Management

  • Campaign planning
  • Automation scheduling
  • Resource management
  • Campaign monitoring
  • Execution strategies
  • Continuous improvement

Module 13: AI in Marketing Automation

  • AI-powered workflows
  • AI content generation
  • Predictive customer insights
  • Automated recommendations
  • AI optimization
  • Responsible AI usage

Module 14: Customer Engagement Strategies

  • Engagement planning
  • Customer retention
  • Re-engagement campaigns
  • Loyalty initiatives
  • Customer communication
  • Experience enhancement

Module 15: Analytics & Reporting

  • Workflow analytics
  • Campaign metrics
  • Conversion analysis
  • Customer insights
  • Dashboard reporting
  • KPI monitoring

Module 16: Conversion Optimization

  • Funnel optimization
  • Landing page improvements
  • Call-to-action optimization
  • Customer journey refinement
  • Performance enhancement
  • Continuous testing

Module 17: Data Management

  • Customer data organization
  • Data quality
  • Contact maintenance
  • Data segmentation
  • Data governance
  • Workflow efficiency

Module 18: Marketing & Sales Alignment

  • Shared objectives
  • Lead handoff
  • Customer communication
  • Pipeline visibility
  • Team collaboration
  • Performance tracking

Module 19: Automation Best Practices

  • Workflow documentation
  • Naming conventions
  • Testing procedures
  • Performance reviews
  • Maintenance strategies
  • Scalability planning

Module 20: Common Automation Challenges

  • Workflow errors
  • Poor segmentation
  • Low engagement
  • Data inconsistencies
  • Performance optimization
  • Troubleshooting techniques

Module 21: Emerging Trends in Marketing Automation

  • AI-driven automation
  • Predictive marketing
  • Hyper-personalization
  • Conversational marketing
  • Customer intelligence
  • Future automation trends

Module 22: Practical Marketing Automation Project

  • Customer journey mapping
  • Workflow creation
  • Email automation
  • Audience segmentation
  • Performance analysis
  • Optimization recommendations
— 01.2 · Is it right for you?

Who it's for & what's included

Pick a delivery method to see exactly who it suits and everything you receive.

Who it's for

Classroom

Best for learners who want face-to-face tuition and to network with peers in person.

What's included

Everything you get

  • ✓ Live instructor on-site
  • ✓ Printed workbook & materials
  • ✓ Group exercises & case studies
Who it's for

Online Instructor-Led

Best for learners who want a live instructor and a fixed schedule, without the travel.

What's included

Everything you get

  • ✓ Live instructor via video call
  • ✓ Digital workbook & resources
  • ✓ Session recordings
Who it's for

Self-Paced

Best for self-motivated learners who need maximum flexibility around work and life.

What's included

Everything you get

  • ✓ On-demand video lessons
  • ✓ Interactive quizzes
  • ✓ 24/7 access on any device
— What you will master

Course Objectives

01

Understand the principles and business value of marketing automation.

02

Design customer journeys and automated marketing workflows.

03

Build audience segments for personalized marketing campaigns.

04

Implement lead generation and lead nurturing automation strategies.

05

Integrate CRM concepts with marketing automation workflows.

06

Measure campaign performance using analytics and reporting tools.

07

Apply AI-powered automation techniques to improve marketing efficiency.

08

Develop scalable marketing automation strategies that enhance customer engagement.

— Questions answered

Frequently Asked Questions

What is Marketing Automation?
Marketing automation is the use of software and automated workflows to manage marketing activities, personalize customer communication, nurture leads, and improve campaign efficiency.
Who should attend this course?
The course is suitable for freshers, digital marketers, marketing executives, CRM professionals, entrepreneurs, and anyone interested in automating marketing processes.
Do I need previous marketing experience?
No. The program begins with marketing automation fundamentals before progressing to workflows, personalization, analytics, AI-powered automation, and optimization.
What marketing activities are automated in this course?
The course covers email campaigns, lead nurturing, audience segmentation, customer journeys, CRM workflows, campaign management, analytics, and personalized customer engagement.
What practical skills will I develop?
You will develop skills in workflow design, audience segmentation, email automation, CRM integration, customer journey mapping, analytics, AI-assisted automation, and campaign optimization.
— Trusted by learners

What our delegates say

★★★★★

"The structure, the practice exams, the instructor — all top tier. Passed first try."

AS
Aarti SharmaSenior Project Manager · TCS
★★★★★

"Best training I have attended. The content is exactly what modern projects need."

JD
James DonovanProgramme Director · Capgemini
★★★★★

"24/7 support actually means 24/7 — got help on my mock exam at 2am. Worth every dollar."

MO
Maya OkaforPMO Lead · Standard Bank

★ 4.8 / 5 from 12,000+ verified learner reviews on Trustpilot & Google.

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