Mailchimp Email Marketing Certification

Module 1: Introduction to Mailchimp

• Mailchimp overview
• Platform features
• Email marketing fundamentals
• Account setup
• Dashboard navigation
• Marketing workflow

Module 2: Account Setup & Audience Management

• Account configuration
• Audience creation
• Contact management
• Audience organization
• Tags
• Audience settings

Module 3: Importing & Managing Contacts

• Contact import
• Data organization
• Contact segmentation
• Duplicate management
• List maintenance
• Contact updates

Module 4: Signup Forms & Audience Growth

• Signup forms
• Embedded forms
• Landing pages
• Subscriber growth
• Form customization
• Audience acquisition

Module 5: Creating Email Campaigns

• Campaign setup
• Campaign objectives
• Email structure
• Campaign scheduling
• Campaign management
• Publishing workflow

Module 6: Email Templates & Design

• Template selection
• Drag-and-drop editor
• Branding
• Images
• Layout customization
• Mobile-friendly emails

Module 7: Writing Effective Email Content

• Subject lines
• Preview text
• Email copy
• Calls to action
• Personalization
• Content optimization

Module 8: Audience Segmentation

• Segmentation basics
• Behavioral segmentation
• Interest groups
• Dynamic audiences
• Personalized messaging
• Targeted campaigns

Module 9: Marketing Automation

• Customer journeys
• Automated emails
• Welcome sequences
• Trigger-based workflows
• Follow-up campaigns
• Workflow management

Module 10: A/B Testing

• Subject line testing
• Content testing
• Send-time testing
• CTA testing
• Performance comparison
• Optimization techniques

Module 11: Campaign Analytics

• Open rates
• Click-through rates
• Campaign reports
• Audience engagement
• Performance dashboards
• Data interpretation

Module 12: Landing Pages & Forms

• Landing page creation
• Lead generation
• Forms integration
• Campaign support
• Conversion optimization
• User experience

Module 13: AI Features in Mailchimp

• AI-assisted content creation
• Subject line suggestions
• Email recommendations
• Audience insights
• Campaign optimization
• Responsible AI usage

Module 14: Integrating Mailchimp with Marketing

• Website integration
• CRM integration concepts
• Social media integration
• Marketing workflows
• Cross-channel campaigns
• Productivity improvement

Module 15: Best Practices & Optimization

• Email scheduling
• Audience engagement
• Deliverability best practices
• Campaign consistency
• Reporting improvements
• Continuous optimization

Module 16: Practical Mailchimp Project

• Audience setup
• Campaign creation
• Email automation
• Segmentation
• Performance analysis
• Campaign optimization