Digital Marketing · PPL

HubSpot Inbound Marketing Certification

A practical program designed to develop inbound marketing skills using HubSpot to attract, engage, and delight customers through content-driven strategies.

  • ⏱3 DaysDuration
  • ◈PPLAccredited
  • ◐3 LanguagesArabic · English · Hindi
  • ◆₹6,499.00 Per delegate

This course is accredited by PPL

This is for all ppl accredited courses
2M+ Delegates trained worldwide
15,000+ Corporate clients
490+ Training locations
4.8 ★ Average learner rating
20% OFF Limited-time launch offer
— The journey

Course Outline

What the programme covers, module by module.

Module 1: Introduction to Inbound Marketing

  • Inbound marketing fundamentals
  • Customer-centric marketing
  • Buyer journey
  • Marketing funnel
  • Business benefits
  • HubSpot ecosystem overview

Module 2: HubSpot Platform Overview

  • HubSpot interface
  • Navigation
  • Marketing Hub features
  • CRM overview
  • Dashboard
  • User settings

Module 3: Understanding Buyer Personas

  • Buyer persona creation
  • Audience research
  • Customer pain points
  • Buying motivations
  • Customer segmentation
  • Persona refinement

Module 4: Inbound Marketing Strategy

  • Marketing objectives
  • Content strategy
  • Lead generation planning
  • Channel selection
  • Campaign planning
  • Performance goals

Module 5: Content Marketing with HubSpot

  • Blog planning
  • Content creation
  • Content optimization
  • Content calendar
  • Educational content
  • Content performance

Module 6: SEO for Inbound Marketing

  • Keyword research
  • On-page SEO
  • Topic clusters
  • Pillar pages
  • Search visibility
  • SEO recommendations

Module 7: Landing Pages

  • Landing page creation
  • Landing page structure
  • Forms
  • Calls to action
  • Conversion optimization
  • Performance improvement

Module 8: Lead Generation

  • Lead capture strategies
  • Forms
  • Pop-ups
  • Calls to action
  • Lead magnets
  • Visitor conversion

Module 9: Email Marketing

  • Email campaign creation
  • Personalization
  • Email templates
  • Audience segmentation
  • Campaign scheduling
  • Performance tracking

Module 10: Marketing Automation

  • Automation workflows
  • Trigger-based actions
  • Lead nurturing
  • Customer journeys
  • Workflow optimization
  • Automation best practices

Module 11: CRM Fundamentals

  • Contact management
  • Company records
  • Deal management
  • Activity tracking
  • Contact lifecycle
  • CRM organization

Module 12: Lead Management

  • Lead qualification
  • Lead scoring concepts
  • Lead segmentation
  • Pipeline management
  • Customer lifecycle
  • Sales alignment

Module 13: Social Media Marketing

  • Social publishing
  • Social monitoring
  • Campaign management
  • Community engagement
  • Content scheduling
  • Social analytics

Module 14: Marketing Analytics

  • Campaign reports
  • Traffic analysis
  • Conversion tracking
  • Lead reporting
  • Marketing dashboards
  • Data interpretation

Module 15: Customer Engagement

  • Personalized communication
  • Customer relationships
  • Engagement strategies
  • Customer retention
  • Feedback collection
  • Loyalty building

Module 16: Sales & Marketing Alignment

  • Shared goals
  • Lead handoff
  • Pipeline visibility
  • Team collaboration
  • Communication workflows
  • Revenue-focused planning

Module 17: Campaign Optimization

  • Performance monitoring
  • Conversion optimization
  • Audience refinement
  • A/B testing concepts
  • Campaign improvements
  • Continuous optimization

Module 18: Reporting & Dashboards

  • Dashboard creation
  • KPI monitoring
  • Marketing reports
  • Executive reporting
  • Data visualization
  • Performance reviews

Module 19: AI Features in HubSpot

  • AI content assistance
  • AI email drafting
  • AI reporting insights
  • AI productivity tools
  • Marketing recommendations
  • Responsible AI usage

Module 20: Best Practices for Inbound Marketing

  • Content consistency
  • Customer-first communication
  • Workflow efficiency
  • Campaign management
  • Continuous improvement
  • Marketing excellence

Module 21: Common HubSpot Challenges

  • Data organization
  • Contact management
  • Workflow issues
  • Campaign troubleshooting
  • Reporting improvements
  • Optimization strategies

Module 22: Practical HubSpot Marketing Project

  • Persona development
  • Content planning
  • Landing page creation
  • Email workflow
  • Campaign analysis
  • Marketing optimization
— 01.2 · Is it right for you?

Who it's for & what's included

Pick a delivery method to see exactly who it suits and everything you receive.

Who it's for

Classroom

Best for learners who want face-to-face tuition and to network with peers in person.

What's included

Everything you get

  • ✓ Live instructor on-site
  • ✓ Printed workbook & materials
  • ✓ Group exercises & case studies
Who it's for

Online Instructor-Led

Best for learners who want a live instructor and a fixed schedule, without the travel.

What's included

Everything you get

  • ✓ Live instructor via video call
  • ✓ Digital workbook & resources
  • ✓ Session recordings
Who it's for

Self-Paced

Best for self-motivated learners who need maximum flexibility around work and life.

What's included

Everything you get

  • ✓ On-demand video lessons
  • ✓ Interactive quizzes
  • ✓ 24/7 access on any device
— What you will master

Course Objectives

01

Understand the principles of inbound marketing and the HubSpot ecosystem.

02

Develop buyer personas and customer-focused marketing strategies.

03

Create landing pages, lead generation campaigns, and marketing content.

04

Implement email marketing and automation workflows using HubSpot.

05

Manage customer relationships through CRM and lead management features.

06

Analyze campaign performance using dashboards and marketing reports.

07

Improve customer engagement through personalized inbound marketing strategies.

08

Build integrated inbound marketing campaigns that support business growth.

— Questions answered

Frequently Asked Questions

What is HubSpot Inbound Marketing?
HubSpot Inbound Marketing focuses on attracting, engaging, and nurturing customers through valuable content, personalized communication, CRM, automation, and data-driven marketing strategies.
Who should attend this course?
The course is suitable for digital marketers, marketing executives, entrepreneurs, CRM professionals, sales teams, and working professionals interested in inbound marketing.
Do I need previous HubSpot experience?
No. The program begins with inbound marketing fundamentals and HubSpot basics before progressing to CRM, automation, analytics, and campaign optimization.
Which HubSpot features are covered?
The course covers CRM, Marketing Hub, landing pages, forms, email marketing, automation workflows, content marketing, analytics, reporting, and customer engagement.
What practical skills will I develop?
You will develop skills in inbound marketing strategy, CRM management, lead generation, email automation, landing page creation, customer engagement, campaign reporting, and marketing optimization.
— Trusted by learners

What our delegates say

★★★★★

"The structure, the practice exams, the instructor — all top tier. Passed first try."

AS
Aarti SharmaSenior Project Manager · TCS
★★★★★

"Best training I have attended. The content is exactly what modern projects need."

JD
James DonovanProgramme Director · Capgemini
★★★★★

"24/7 support actually means 24/7 — got help on my mock exam at 2am. Worth every dollar."

MO
Maya OkaforPMO Lead · Standard Bank

★ 4.8 / 5 from 12,000+ verified learner reviews on Trustpilot & Google.

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