★★★★★
"The structure, the practice exams, the instructor — all top tier. Passed first try."
AS
Aarti SharmaSenior Project Manager · TCS
— The journey
Course Outline
What the programme covers, module by module.
Module 1: Introduction to Growth Hacking
- Growth hacking fundamentals
- Growth mindset
- Traditional vs. growth marketing
- Growth lifecycle
Module 2: Growth Frameworks
- AARRR framework
- Growth loops
- Customer lifecycle
- North Star Metric
Module 3: Market & Customer Research
- Customer research
- Market analysis
- User personas
- Customer pain points
Module 4: Customer Acquisition Strategies
- Organic acquisition
- Paid acquisition
- Referral marketing
- Partnership marketing
Module 5: Growth Funnel Optimization
- Awareness stage
- Acquisition strategies
- Activation techniques
- Funnel analysis
Module 6: Conversion Rate Optimization (CRO)
- Landing page optimization
- User experience
- Call-to-action optimization
- Conversion metrics
Module 7: A/B Testing & Experimentation
- Experiment design
- Hypothesis creation
- Test execution
- Results analysis
Module 8: Viral Marketing Strategies
- Viral growth principles
- Referral loops
- Social sharing
- Network effects
Module 9: Content for Growth
- Growth-driven content
- SEO content
- Content distribution
- Engagement strategies
Module 10: Social Media Growth
- Platform growth tactics
- Community building
- Audience engagement
- Organic reach
Module 11: Email Growth Strategies
- Email acquisition
- Lifecycle emails
- Personalization
- Automation
Module 12: Product-Led Growth
- Product adoption
- User onboarding
- Feature engagement
- Customer activation
Module 13: Customer Retention
- Retention strategies
- Customer engagement
- Loyalty initiatives
- Churn reduction
Module 14: Marketing Automation
- Automation workflows
- Lead nurturing
- Customer journeys
- Productivity enhancement
Module 15: Growth Analytics
- Growth KPIs
- Data analysis
- Funnel metrics
- Performance tracking
Module 16: Customer Lifetime Value
- CLV fundamentals
- Revenue optimization
- Retention impact
- Growth forecasting
Module 17: Scaling Growth
- Scaling strategies
- Market expansion
- Growth prioritization
- Resource planning
Module 18: AI for Growth Marketing
- AI-powered marketing
- Predictive analytics
- Personalization
- Automation tools
Module 19: Growth Campaign Planning
- Campaign objectives
- Channel selection
- Budget planning
- Execution strategy
Module 20: Startup Growth Strategies
- Lean growth
- MVP marketing
- Rapid experimentation
- Sustainable scaling
Module 21: Growth Strategy Development
- Growth roadmap
- Experiment backlog
- Strategic planning
- Performance framework
Module 22: Capstone Growth Hacking Project
- End-to-end growth strategy
- Campaign execution plan
- KPI measurement
- Final presentation
— 01.2 · Is it right for you?
Who it's for & what's included
Pick a delivery method to see exactly who it suits and everything you receive.
Who it's for
Classroom
Best for learners who want face-to-face tuition and to network with peers in person.
What's included
Everything you get
- ✓ Live instructor on-site
- ✓ Printed workbook & materials
- ✓ Group exercises & case studies
Who it's for
Online Instructor-Led
Best for learners who want a live instructor and a fixed schedule, without the travel.
What's included
Everything you get
- ✓ Live instructor via video call
- ✓ Digital workbook & resources
- ✓ Session recordings
Who it's for
Self-Paced
Best for self-motivated learners who need maximum flexibility around work and life.
What's included
Everything you get
- ✓ On-demand video lessons
- ✓ Interactive quizzes
- ✓ 24/7 access on any device