Digital Marketing · PPL

Google Analytics 4 Certification

A practical program designed to develop Google Analytics 4 skills for tracking user behavior, measuring performance, and making data-driven marketing decisions.

  • ⏱3 DaysDuration
  • ◈PPLAccredited
  • ◐3 LanguagesArabic · English · Hindi
  • ◆₹6,999.00 Per delegate

This course is accredited by PPL

This is for all ppl accredited courses
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— The journey

Course Outline

What the programme covers, module by module.

Module 1: Introduction to Google Analytics 4

  • GA4 overview
  • Evolution of analytics
  • GA4 interface
  • Key concepts
  • Measurement model
  • Business applications

Module 2: GA4 Account & Property Setup

  • Account structure
  • Property creation
  • Data streams
  • User management
  • Account settings
  • Best practices

Module 3: Understanding the GA4 Interface

  • Navigation
  • Home dashboard
  • Reports section
  • Explore workspace
  • Advertising workspace
  • Admin settings

Module 4: Events & Event Tracking

  • Event-based model
  • Automatic events
  • Enhanced measurement
  • Recommended events
  • Custom events
  • Event parameters

Module 5: Conversions

  • Conversion events
  • Goal measurement
  • Key business actions
  • Conversion setup
  • Tracking performance
  • Optimization opportunities

Module 6: Audience Analysis

  • User acquisition
  • User demographics
  • Audience segmentation
  • User behavior
  • Returning users
  • Audience insights

Module 7: Traffic Acquisition

  • Traffic sources
  • Organic traffic
  • Paid traffic
  • Referral traffic
  • Direct traffic
  • Campaign analysis

Module 8: User Engagement Reports

  • Engagement metrics
  • Average engagement time
  • Sessions
  • Engaged sessions
  • Content performance
  • User activity

Module 9: Pages & Screens Analysis

  • Landing pages
  • Top-performing pages
  • Screen reports
  • User navigation
  • Content engagement
  • Performance evaluation

Module 10: Ecommerce Analytics

  • Ecommerce events
  • Product performance
  • Purchase tracking
  • Revenue analysis
  • Customer behavior
  • Shopping journey

Module 11: Funnel Exploration

  • Funnel analysis
  • User progression
  • Drop-off analysis
  • Funnel optimization
  • Conversion paths
  • Journey insights

Module 12: Path Exploration

  • User navigation
  • Event sequences
  • Behavior flow
  • Entry points
  • Exit points
  • User journey analysis

Module 13: Custom Reports & Explorations

  • Free-form reports
  • Custom dimensions
  • Segments
  • Filters
  • Visualizations
  • Report customization

Module 14: Campaign Performance Analysis

  • UTM parameters
  • Marketing campaigns
  • Source and medium
  • Campaign comparison
  • ROI analysis
  • Marketing insights

Module 15: Attribution Models

  • Attribution fundamentals
  • Conversion paths
  • Marketing touchpoints
  • Attribution reports
  • Channel contribution
  • Performance comparison

Module 16: Dashboards & Reporting

  • Custom dashboards
  • Report sharing
  • Executive reporting
  • KPI tracking
  • Data visualization
  • Business insights

Module 17: Integrating GA4 with Marketing Platforms

  • Google Ads integration
  • Search Console integration
  • Tag Manager concepts
  • Marketing platform integration
  • Data sharing
  • Cross-platform analysis

Module 18: Data Quality & Privacy

  • Data accuracy
  • Data filters
  • Internal traffic
  • Privacy considerations
  • Consent concepts
  • Data governance

Module 19: Performance Optimization

  • Website optimization
  • User experience insights
  • Engagement improvement
  • Conversion opportunities
  • Performance monitoring
  • Continuous optimization

Module 20: AI & Predictive Insights in GA4

  • Predictive metrics
  • Audience predictions
  • AI-powered insights
  • Opportunity identification
  • Trend analysis
  • Business recommendations

Module 21: Common GA4 Challenges

  • Missing data
  • Tracking issues
  • Report interpretation
  • Data discrepancies
  • Troubleshooting
  • Best practices

Module 22: Practical GA4 Project

  • Property setup
  • Event planning
  • Conversion tracking
  • Report analysis
  • Performance insights
  • Optimization recommendations
— 01.2 · Is it right for you?

Who it's for & what's included

Pick a delivery method to see exactly who it suits and everything you receive.

Who it's for

Classroom

Best for learners who want face-to-face tuition and to network with peers in person.

What's included

Everything you get

  • ✓ Live instructor on-site
  • ✓ Printed workbook & materials
  • ✓ Group exercises & case studies
Who it's for

Online Instructor-Led

Best for learners who want a live instructor and a fixed schedule, without the travel.

What's included

Everything you get

  • ✓ Live instructor via video call
  • ✓ Digital workbook & resources
  • ✓ Session recordings
Who it's for

Self-Paced

Best for self-motivated learners who need maximum flexibility around work and life.

What's included

Everything you get

  • ✓ On-demand video lessons
  • ✓ Interactive quizzes
  • ✓ 24/7 access on any device
— What you will master

Course Objectives

01

Understand the fundamentals and capabilities of Google Analytics 4.

02

Configure GA4 properties, events, and conversions for business tracking.

03

Analyze user acquisition, engagement, and customer behavior.

04

Measure marketing campaign performance using GA4 reports.

05

Create custom reports, dashboards, and audience segments.

06

Interpret analytics data to improve website and marketing performance.

07

Integrate GA4 with marketing platforms for comprehensive reporting.

08

Apply GA4 insights to support data-driven digital marketing decisions.

— Questions answered

Frequently Asked Questions

What is Google Analytics 4?
Google Analytics 4 is a web and app analytics platform that helps organizations measure user behavior, campaign performance, engagement, and business outcomes through event-based tracking.
Who should attend this course?
The course is suitable for freshers, digital marketers, marketing analysts, business owners, website managers, and professionals interested in data-driven marketing.
Do I need prior analytics experience?
No. The program starts with GA4 fundamentals before progressing to event tracking, reporting, audience analysis, attribution, and performance optimization.
What GA4 features are covered?
The course covers events, conversions, audience analysis, acquisition reports, engagement reports, ecommerce analytics, explorations, attribution, dashboards, integrations, and predictive insights.
What practical skills will I develop?
You will develop skills in GA4 setup, event tracking, conversion measurement, audience analysis, campaign reporting, dashboard creation, data interpretation, and analytics-driven optimization.
— Trusted by learners

What our delegates say

★★★★★

"The structure, the practice exams, the instructor — all top tier. Passed first try."

AS
Aarti SharmaSenior Project Manager · TCS
★★★★★

"Best training I have attended. The content is exactly what modern projects need."

JD
James DonovanProgramme Director · Capgemini
★★★★★

"24/7 support actually means 24/7 — got help on my mock exam at 2am. Worth every dollar."

MO
Maya OkaforPMO Lead · Standard Bank

★ 4.8 / 5 from 12,000+ verified learner reviews on Trustpilot & Google.

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