Digital Marketing · PPL

Digital Marketing Master Program

A comprehensive digital marketing program that builds practical skills in SEO, social media, paid advertising, content marketing, analytics, and campaign strategy.

  • ⏱10 DaysDuration
  • ◈PPLAccredited
  • ◐3 LanguagesArabic · English · Hindi
  • ◆₹33,999.00 Per delegate

This course is accredited by PPL

This is for all ppl accredited courses
2M+ Delegates trained worldwide
15,000+ Corporate clients
490+ Training locations
4.8 ★ Average learner rating
20% OFF Limited-time launch offer
— The journey

Course Outline

What the programme covers, module by module.

Module 1: Introduction to Digital Marketing

  • Evolution of digital marketing
  • Traditional vs. digital marketing
  • Digital marketing ecosystem
  • Key digital marketing channels
  • Customer journey overview
  • Digital marketing trends
  • Business applications of digital marketing

Module 2: Marketing Fundamentals

  • Marketing concepts and principles
  • STP (Segmentation, Targeting, Positioning)
  • Marketing mix (4Ps & 7Ps)
  • Buyer personas
  • Customer value proposition
  • Marketing funnel
  • Branding fundamentals

Module 3: Website Planning & Development

  • Website planning process
  • Domain registration
  • Web hosting concepts
  • Website architecture
  • CMS overview
  • Responsive web design
  • User experience (UX) fundamentals

Module 4: Landing Pages & Conversion Optimization

  • Landing page structure
  • Conversion-focused design
  • Call-to-action optimization
  • Lead capture forms
  • Heatmaps and user behavior
  • Bounce rate reduction
  • Landing page best practices

Module 5: Search Engine Fundamentals

  • How search engines work
  • Crawling, indexing, and ranking
  • Search engine algorithms
  • SERP components
  • Search intent
  • Organic vs. paid search
  • SEO overview

Module 6: Keyword Research & SEO Planning

  • Keyword research process
  • Search volume analysis
  • Keyword difficulty
  • Long-tail keywords
  • Competitor keyword analysis
  • Content mapping
  • SEO planning

Module 7: On-Page SEO

  • Title tags and meta descriptions
  • Header optimization
  • URL structure
  • Internal linking
  • Image optimization
  • Content optimization
  • Featured snippets

Module 8: Technical SEO

  • Website speed optimization
  • Mobile-first indexing
  • XML sitemaps
  • Robots.txt
  • Canonical tags
  • Structured data
  • Core Web Vitals

Module 9: Off-Page SEO

  • Backlink strategies
  • Link building techniques
  • Guest blogging
  • Digital PR
  • Local citations
  • Social signals
  • Domain authority improvement

Module 10: Local SEO

  • Google Business Profile optimization
  • Local keyword research
  • Local citations
  • Customer reviews
  • Maps optimization
  • Local link building
  • Performance tracking

Module 11: Content Marketing Strategy

  • Content marketing fundamentals
  • Content planning
  • Audience research
  • Editorial calendar
  • Content lifecycle
  • Distribution channels
  • Performance measurement

Module 12: Content Creation & Copywriting

  • Copywriting principles
  • SEO writing
  • Blog writing
  • Website copy
  • Storytelling techniques
  • Call-to-action writing
  • Editing and proofreading

Module 13: Visual Content Marketing

  • Graphic content planning
  • Infographics
  • Presentation design
  • Image optimization
  • Brand consistency
  • Visual storytelling
  • Creative tools overview

Module 14: Video Marketing

  • Video marketing strategy
  • Video content planning
  • Short-form videos
  • Long-form videos
  • Live streaming
  • Video SEO
  • Video performance analysis

Module 15: Social Media Marketing Fundamentals

  • Social media landscape
  • Platform selection
  • Audience engagement
  • Social media strategy
  • Organic marketing
  • Social media trends
  • Community building

Module 16: Facebook Marketing

  • Business page optimization
  • Content strategy
  • Facebook Groups
  • Organic engagement
  • Audience insights
  • Facebook campaigns overview
  • Performance analysis

Module 17: Instagram Marketing

  • Business profile optimization
  • Reels strategy
  • Stories marketing
  • Hashtag strategy
  • Influencer collaboration
  • Engagement techniques
  • Analytics

Module 18: LinkedIn Marketing

  • Personal branding
  • Company page optimization
  • B2B marketing
  • LinkedIn content strategy
  • Professional networking
  • Lead generation
  • LinkedIn analytics

Module 19: X (Twitter) & Emerging Platforms

  • Platform overview
  • Real-time marketing
  • Hashtag strategy
  • Trend participation
  • Brand engagement
  • Social listening
  • Community management

Module 20: YouTube Marketing

  • Channel setup
  • Video publishing
  • Channel optimization
  • Playlist management
  • Audience engagement
  • YouTube SEO
  • Performance metrics

Module 21: Influencer Marketing

  • Influencer ecosystem
  • Influencer identification
  • Campaign planning
  • Collaboration models
  • Performance evaluation
  • Brand partnerships
  • Influencer outreach

Module 22: Paid Advertising Fundamentals

  • Paid media overview
  • Campaign objectives
  • Advertising platforms
  • Audience targeting
  • Budget planning
  • Ad formats
  • Campaign lifecycle

Module 23: Search Engine Advertising

  • Search campaign setup
  • Keyword bidding
  • Ad copy creation
  • Match types
  • Quality Score
  • Conversion tracking
  • Campaign optimization

Module 24: Display Advertising

  • Display networks
  • Banner advertising
  • Responsive display ads
  • Audience targeting
  • Placement targeting
  • Remarketing basics
  • Display campaign optimization

Module 25: Social Media Advertising

  • Campaign objectives
  • Audience segmentation
  • Ad creatives
  • Budget optimization
  • Campaign monitoring
  • Performance analysis
  • Scaling campaigns

Module 26: Video Advertising

  • Video ad formats
  • Audience targeting
  • Creative planning
  • Campaign setup
  • Video ad optimization
  • Performance tracking
  • Best practices

Module 27: Email Marketing

  • Email marketing strategy
  • Subscriber acquisition
  • Email list management
  • Newsletter creation
  • Email personalization
  • Automation basics
  • Campaign analytics

Module 28: Marketing Automation

  • Automation concepts
  • Customer journeys
  • Workflow creation
  • Lead nurturing
  • Trigger-based marketing
  • CRM integration
  • Automation optimization

Module 29: Lead Generation & Conversion Optimization

  • Lead generation strategies
  • Lead magnets
  • Landing page optimization
  • Conversion funnels
  • Lead qualification
  • Customer nurturing
  • Conversion optimization techniques

Module 30: Web Analytics & Performance Measurement

  • Analytics fundamentals
  • Website traffic analysis
  • User behavior tracking
  • Goal and event tracking
  • Conversion analysis
  • KPI dashboards
  • Data-driven decision making
— 01.2 · Is it right for you?

Who it's for & what's included

Pick a delivery method to see exactly who it suits and everything you receive.

Who it's for

Classroom

Best for learners who want face-to-face tuition and to network with peers in person.

What's included

Everything you get

  • ✓ Live instructor on-site
  • ✓ Printed workbook & materials
  • ✓ Group exercises & case studies
Who it's for

Online Instructor-Led

Best for learners who want a live instructor and a fixed schedule, without the travel.

What's included

Everything you get

  • ✓ Live instructor via video call
  • ✓ Digital workbook & resources
  • ✓ Session recordings
Who it's for

Self-Paced

Best for self-motivated learners who need maximum flexibility around work and life.

What's included

Everything you get

  • ✓ On-demand video lessons
  • ✓ Interactive quizzes
  • ✓ 24/7 access on any device
— What you will master

Course Objectives

01

Understand the core concepts, channels, and evolving trends of digital marketing.

02

Develop effective digital marketing strategies aligned with business and marketing goals.

03

Optimize websites and digital content to improve search engine visibility and user engagement.

04

Create and manage impactful social media marketing campaigns across multiple platforms.

05

Plan, execute, and optimize paid advertising campaigns for better reach and conversions.

06

Produce engaging content and implement email marketing strategies to attract and retain audiences.

07

Measure, analyze, and improve campaign performance using digital marketing analytics and reporting tools.

08

Apply integrated digital marketing techniques to generate leads, enhance brand visibility, and support business growth.

— Questions answered

Frequently Asked Questions

What is this course about?
This course covers the major areas of digital marketing, including SEO, social media, paid advertising, content marketing, analytics, email marketing, and campaign planning.
Do I need any prior experience to join?
No. The program is designed for beginners and freshers with no prior digital marketing experience.
What practical skills will I gain?
You will learn how to plan marketing campaigns, optimize websites, create content, manage social media, analyze performance, and generate leads.
What career opportunities can this course support?
The skills learned can help prepare you for roles in digital marketing, content marketing, social media management, SEO, paid advertising, and freelance marketing services.
Will I work on real-world marketing scenarios?
Yes. The course includes practical exercises, campaign planning activities, and business-focused case studies to help apply the concepts learned.
— Trusted by learners

What our delegates say

★★★★★

"The structure, the practice exams, the instructor — all top tier. Passed first try."

AS
Aarti SharmaSenior Project Manager · TCS
★★★★★

"Best training I have attended. The content is exactly what modern projects need."

JD
James DonovanProgramme Director · Capgemini
★★★★★

"24/7 support actually means 24/7 — got help on my mock exam at 2am. Worth every dollar."

MO
Maya OkaforPMO Lead · Standard Bank

★ 4.8 / 5 from 12,000+ verified learner reviews on Trustpilot & Google.

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