★★★★★
"The structure, the practice exams, the instructor — all top tier. Passed first try."
AS
Aarti SharmaSenior Project Manager · TCS
— The journey
Course Outline
What the programme covers, module by module.
Module 1: Introduction to Digital Marketing
- Digital marketing fundamentals
- Traditional vs digital marketing
- Digital marketing ecosystem
- Marketing channels
- Customer journey
- Industry trends
Module 2: Building an Online Presence
- Website fundamentals
- Landing pages
- Business websites
- Mobile-friendly design
- User experience basics
- Website optimization
Module 3: Search Engine Optimization (SEO)
- SEO fundamentals
- Search engines
- Keyword research
- On-page SEO
- Technical SEO basics
- Organic visibility
Module 4: Content Marketing
- Content strategy
- Blogging
- Website content
- Content planning
- Storytelling
- Content distribution
Module 5: Social Media Marketing
- Social media platforms
- Content creation
- Content calendars
- Community engagement
- Social media strategy
- Performance measurement
Module 6: Email Marketing
- Email marketing fundamentals
- Email list building
- Newsletter creation
- Email campaigns
- Personalization
- Email performance
Module 7: Paid Digital Advertising
- Online advertising overview
- Search advertising
- Display advertising
- Social media advertising
- Campaign planning
- Budget fundamentals
Module 8: Lead Generation
- Lead generation concepts
- Lead magnets
- Landing pages
- Forms
- Call-to-action strategies
- Lead nurturing
Module 9: Customer Journey & Marketing Funnel
- Awareness stage
- Consideration stage
- Decision stage
- Customer touchpoints
- Funnel optimization
- Customer experience
Module 10: Digital Marketing Analytics
- Marketing metrics
- Website analytics
- Campaign performance
- User behavior
- Reporting dashboards
- Data-driven decisions
Module 11: Online Branding
- Brand identity
- Brand positioning
- Brand messaging
- Digital reputation
- Customer trust
- Brand consistency
Module 12: Marketing Automation Fundamentals
- Automation concepts
- Email automation
- Customer workflows
- Lead nurturing
- Scheduling tools
- Productivity improvements
Module 13: Mobile Marketing
- Mobile-first marketing
- Mobile user behavior
- Mobile websites
- SMS marketing concepts
- Mobile engagement
- Mobile optimization
Module 14: Digital Marketing Strategy
- Marketing objectives
- Audience research
- Channel selection
- Budget planning
- Campaign planning
- Performance goals
Module 15: Emerging Digital Marketing Trends
- Artificial intelligence in marketing
- Voice search
- Personalization
- Video marketing
- Influencer marketing
- Future trends
Module 16: Practical Digital Marketing Project
- Audience analysis
- Marketing strategy
- Content planning
- Campaign creation
- Performance measurement
- Marketing improvement plan
— 01.2 · Is it right for you?
Who it's for & what's included
Pick a delivery method to see exactly who it suits and everything you receive.
Who it's for
Classroom
Best for learners who want face-to-face tuition and to network with peers in person.
What's included
Everything you get
- ✓ Live instructor on-site
- ✓ Printed workbook & materials
- ✓ Group exercises & case studies
Who it's for
Online Instructor-Led
Best for learners who want a live instructor and a fixed schedule, without the travel.
What's included
Everything you get
- ✓ Live instructor via video call
- ✓ Digital workbook & resources
- ✓ Session recordings
Who it's for
Self-Paced
Best for self-motivated learners who need maximum flexibility around work and life.
What's included
Everything you get
- ✓ On-demand video lessons
- ✓ Interactive quizzes
- ✓ 24/7 access on any device