★★★★★
"The structure, the practice exams, the instructor — all top tier. Passed first try."
AS
Ranjan PradhanSenior Project Manager
— The journey
Course Outline
What the programme covers, module by module.
Module 1: Introduction to Design Thinking
- Design thinking fundamentals
- Human-centred approach
- Design thinking mindset
- Business applications
- Innovation and problem-solving
- Design thinking lifecycle
Module 2: Design Thinking for Leadership
- Leadership and innovation
- Leader as problem solver
- Creative leadership
- Human-centred leadership
- Leading experimentation
- Building innovative teams
Module 3: Understanding the Design Thinking Process
- Empathise
- Define
- Ideate
- Prototype
- Test
- Iterative development
Module 4: Developing an Innovation Mindset
- Growth mindset
- Curiosity
- Creative confidence
- Experimentation
- Learning from failure
- Challenging assumptions
Module 5: Understanding Users and Stakeholders
- User identification
- Stakeholder identification
- User expectations
- Customer needs
- Stakeholder perspectives
- Understanding experiences
Module 6: Empathy and Human-Centred Research
- Empathy principles
- User observation
- Interviews
- Active listening
- Understanding behaviours
- Capturing insights
Module 7: Developing User Personas
- Persona concepts
- User characteristics
- User goals
- User behaviours
- Pain points
- Persona development
Module 8: Customer Journey Mapping
- Journey mapping concepts
- User touchpoints
- Customer interactions
- Pain points
- Experience gaps
- Improvement opportunities
Module 9: Defining the Right Problem
- Problem identification
- Problem framing
- Root problems
- User needs
- Problem statements
- Defining opportunities
Module 10: Root Cause Analysis
- Identifying causes
- Five Whys
- Cause-and-effect thinking
- Assumption testing
- Problem analysis
- Prioritising root causes
Module 11: Reframing Business Challenges
- Challenge reframing
- Alternative perspectives
- Questioning assumptions
- How-might-we questions
- Opportunity framing
- Solution boundaries
Module 12: Ideation Fundamentals
- Ideation principles
- Divergent thinking
- Convergent thinking
- Idea generation
- Creative exploration
- Avoiding premature judgement
Module 13: Creative Problem-Solving Techniques
- Brainstorming
- Mind mapping
- SCAMPER
- Reverse thinking
- Analogy techniques
- Collaborative ideation
Module 14: Evaluating and Prioritising Ideas
- Idea evaluation
- Selection criteria
- Feasibility
- Desirability
- Business viability
- Prioritisation techniques
Module 15: Prototyping Fundamentals
- Prototype concepts
- Low-fidelity prototypes
- Process prototypes
- Service prototypes
- Rapid prototyping
- Selecting prototype methods
Module 16: Testing Solutions
- Testing objectives
- User testing
- Gathering feedback
- Testing assumptions
- Identifying improvements
- Validating solutions
Module 17: Experimentation and Iteration
- Experiment design
- Hypothesis development
- Learning cycles
- Iterative improvement
- Refining solutions
- Evidence-based decisions
Module 18: Collaborative Design Thinking
- Cross-functional collaboration
- Diverse perspectives
- Team ideation
- Facilitating discussions
- Collaborative decisions
- Managing creative differences
Module 19: Design Thinking for Business Innovation
- Business challenges
- Product innovation
- Service innovation
- Process improvement
- Customer experience
- Organisational innovation
Module 20: Leading Design Thinking Workshops
- Workshop objectives
- Participant selection
- Workshop preparation
- Facilitation techniques
- Managing activities
- Capturing outcomes
Module 21: Implementing Design Thinking Solutions
- Solution planning
- Stakeholder alignment
- Resource requirements
- Implementation priorities
- Measuring outcomes
- Scaling successful solutions
Module 22: Building a Design Thinking Culture
- Innovation culture
- Employee participation
- Psychological safety
- Continuous experimentation
- Leadership support
- Continuous improvement
— 01.2 · Is it right for you?
Who it's for & what's included
Pick a delivery method to see exactly who it suits and everything you receive.
Who it's for
Classroom
Best for learners who want face-to-face tuition and to network with peers in person.
What's included
Everything you get
- ✓ Live instructor on-site
- ✓ Printed workbook & materials
- ✓ Group exercises & case studies
Who it's for
Online Instructor-Led
Best for learners who want a live instructor and a fixed schedule, without the travel.
What's included
Everything you get
- ✓ Live instructor via video call
- ✓ Digital workbook & resources
- ✓ Session recordings
Who it's for
Self-Paced
Best for self-motivated learners who need maximum flexibility around work and life.
What's included
Everything you get
- ✓ On-demand video lessons
- ✓ Interactive quizzes
- ✓ 24/7 access on any device
— About this course
Course Overview
This course equips managers and team leaders with practical design thinking techniques for solving business challenges and driving innovation. Participants will explore human-centred thinking, empathy, problem definition, ideation, creativity, prototyping, experimentation, testing, decision-making, collaboration, and implementation to develop solutions that create meaningful organisational and customer value.