★★★★★
"The structure, the practice exams, the instructor — all top tier. Passed first try."
AS
Aarti SharmaSenior Project Manager · TCS
— The journey
Course Outline
What the programme covers, module by module.
Module 1: Introduction to Customer Data Platforms
- CDP fundamentals
- Purpose of a CDP
- Customer data ecosystem
- Business benefits
- CDP use cases
- Industry overview
Module 2: Customer Data Fundamentals
- First-party data
- Second-party data
- Third-party data
- Structured data
- Unstructured data
- Customer data lifecycle
Module 3: Understanding Customer Journeys
- Customer lifecycle
- Customer touchpoints
- Omnichannel interactions
- Journey mapping
- Customer behaviors
- Journey optimization
Module 4: Data Collection Methods
- Website data
- Mobile app data
- CRM data
- Marketing data
- Transactional data
- Offline data sources
Module 5: Data Integration
- Data sources
- Data pipelines
- API concepts
- Data synchronization
- Integration workflows
- Data quality
Module 6: Customer Identity Resolution
- Customer profiles
- Identity matching
- Unified customer records
- Duplicate resolution
- Identity graphs
- Profile enrichment
Module 7: Customer Segmentation
- Audience segmentation
- Demographic segmentation
- Behavioral segmentation
- Geographic segmentation
- Interest-based segmentation
- Dynamic audiences
Module 8: Customer Profile Management
- Unified customer profiles
- Profile enrichment
- Customer attributes
- Data updates
- Customer history
- Profile maintenance
Module 9: Personalization Strategies
- Personalized experiences
- Dynamic content
- Product recommendations
- Customer targeting
- Individualized messaging
- Engagement optimization
Module 10: Marketing Automation with CDPs
- Marketing workflows
- Trigger-based campaigns
- Customer journeys
- Automated communications
- Audience activation
- Workflow optimization
Module 11: Omnichannel Marketing
- Cross-channel communication
- Customer consistency
- Multi-channel engagement
- Customer interactions
- Campaign coordination
- Experience optimization
Module 12: Customer Analytics
- Customer insights
- Behavioral analysis
- Audience reports
- Customer trends
- Engagement metrics
- Performance dashboards
Module 13: Predictive Customer Insights
- Predictive analytics concepts
- Customer behavior forecasting
- Purchase likelihood
- Churn indicators
- Customer lifetime value
- Opportunity identification
Module 14: Campaign Measurement
- Campaign tracking
- Audience performance
- Attribution concepts
- Marketing KPIs
- Conversion analysis
- Reporting
Module 15: Data Visualization & Reporting
- Dashboard creation
- Data visualization
- Executive reporting
- Performance summaries
- Marketing insights
- Decision support
Module 16: Customer Experience Optimization
- Experience mapping
- Customer satisfaction
- Engagement improvement
- Personalization measurement
- Journey refinement
- Customer retention
Module 17: Data Privacy & Governance
- Data governance
- Customer consent
- Privacy principles
- Data quality
- Data stewardship
- Responsible data usage
Module 18: CDP Implementation Strategy
- Business requirements
- Platform selection
- Implementation planning
- Stakeholder collaboration
- Success metrics
- Deployment roadmap
Module 19: CDP Integrations
- CRM integration
- Marketing platform integration
- Analytics integration
- Advertising platforms
- E-commerce integration
- Customer support systems
Module 20: Emerging Trends in Customer Data
- AI-driven personalization
- Real-time customer insights
- Predictive marketing
- Customer intelligence
- Digital transformation
- Future CDP trends
Module 21: Common CDP Challenges
- Data silos
- Duplicate records
- Poor data quality
- Integration challenges
- Adoption strategies
- Continuous optimization
Module 22: Practical Customer Data Platform Project
- Customer data collection
- Audience segmentation
- Journey mapping
- Personalization strategy
- Analytics reporting
- CDP implementation plan
— 01.2 · Is it right for you?
Who it's for & what's included
Pick a delivery method to see exactly who it suits and everything you receive.
Who it's for
Classroom
Best for learners who want face-to-face tuition and to network with peers in person.
What's included
Everything you get
- ✓ Live instructor on-site
- ✓ Printed workbook & materials
- ✓ Group exercises & case studies
Who it's for
Online Instructor-Led
Best for learners who want a live instructor and a fixed schedule, without the travel.
What's included
Everything you get
- ✓ Live instructor via video call
- ✓ Digital workbook & resources
- ✓ Session recordings
Who it's for
Self-Paced
Best for self-motivated learners who need maximum flexibility around work and life.
What's included
Everything you get
- ✓ On-demand video lessons
- ✓ Interactive quizzes
- ✓ 24/7 access on any device