★★★★★
"The structure, the practice exams, the instructor — all top tier. Passed first try."
AS
Aarti SharmaSenior Project Manager · TCS
— The journey
Course Outline
What the programme covers, module by module.
Module 1: Introduction to B2B Marketing
- B2B marketing fundamentals
- B2B vs. B2C marketing
- Business buying process
- B2B marketing landscape
Module 2: Understanding Business Buyers
- Buyer personas
- Buying committees
- Decision-making process
- Customer journey
Module 3: Market Research & Industry Analysis
- Market intelligence
- Industry trends
- Customer insights
- Opportunity identification
Module 4: Market Segmentation & Targeting
- Market segmentation
- Target account identification
- Customer profiling
- Market prioritization
Module 5: Value Proposition & Positioning
- Value proposition development
- Competitive positioning
- Brand differentiation
- Messaging strategy
Module 6: Account-Based Marketing (ABM)
- ABM fundamentals
- Account selection
- Personalized campaigns
- Relationship building
Module 7: B2B Content Marketing
- Content strategy
- Thought leadership
- Case studies
- Whitepapers
Module 8: Digital Marketing for B2B
- Search marketing
- Social media strategy
- Email marketing
- Website optimization
Module 9: LinkedIn Marketing
- Professional networking
- Company pages
- Lead generation
- Content distribution
Module 10: Lead Generation Strategies
- Inbound marketing
- Outbound marketing
- Landing pages
- Lead capture
Module 11: Lead Qualification & Nurturing
- Lead scoring
- Qualification methods
- Nurturing campaigns
- Sales readiness
Module 12: Sales & Marketing Alignment
- Collaboration strategies
- Sales funnel
- CRM integration
- Revenue alignment
Module 13: Customer Relationship Management
- Customer lifecycle
- Relationship management
- Retention strategies
- Customer engagement
Module 14: Marketing Automation
- Automation tools
- Workflow creation
- Email automation
- Campaign management
Module 15: B2B Advertising
- Paid campaigns
- Audience targeting
- Budget planning
- Campaign optimization
Module 16: Events & Webinar Marketing
- Event planning
- Webinar strategy
- Audience engagement
- Lead follow-up
Module 17: Marketing Analytics
- KPI measurement
- Campaign tracking
- Dashboard reporting
- Data interpretation
Module 18: Marketing ROI
- ROI measurement
- Budget optimization
- Performance analysis
- Business impact
Module 19: Customer Retention & Growth
- Customer success
- Upselling strategies
- Cross-selling
- Long-term partnerships
Module 20: Business Growth Strategies
- Market expansion
- Strategic partnerships
- Growth planning
- Innovation opportunities
Module 21: B2B Marketing Plan Development
- Marketing objectives
- Strategy formulation
- Campaign planning
- Implementation roadmap
Module 22: Capstone B2B Marketing Project
- Business case analysis
- Integrated marketing plan
- Performance framework
- Project presentation
— 01.2 · Is it right for you?
Who it's for & what's included
Pick a delivery method to see exactly who it suits and everything you receive.
Who it's for
Classroom
Best for learners who want face-to-face tuition and to network with peers in person.
What's included
Everything you get
- ✓ Live instructor on-site
- ✓ Printed workbook & materials
- ✓ Group exercises & case studies
Who it's for
Online Instructor-Led
Best for learners who want a live instructor and a fixed schedule, without the travel.
What's included
Everything you get
- ✓ Live instructor via video call
- ✓ Digital workbook & resources
- ✓ Session recordings
Who it's for
Self-Paced
Best for self-motivated learners who need maximum flexibility around work and life.
What's included
Everything you get
- ✓ On-demand video lessons
- ✓ Interactive quizzes
- ✓ 24/7 access on any device