★★★★★
"The structure, the practice exams, the instructor — all top tier. Passed first try."
AS
Aarti SharmaSenior Project Manager · TCS
— The journey
Course Outline
What the programme covers, module by module.
Module 1: Introduction to Ahrefs
- Ahrefs overview
- SEO ecosystem
- Ahrefs interface
- Subscription plans
- Core tools
- SEO workflow
Module 2: SEO Fundamentals
- Search engine basics
- Ranking factors
- Organic search
- Search intent
- Keyword concepts
- SEO best practices
Module 3: Ahrefs Dashboard & Projects
- Creating projects
- Dashboard overview
- Project settings
- Website monitoring
- Performance overview
- Project management
Module 4: Keyword Explorer
- Keyword research
- Search volume
- Keyword difficulty
- Traffic potential
- Parent topics
- Keyword filtering
Module 5: Keyword Research Strategies
- Seed keywords
- Long-tail keywords
- Question keywords
- Related keywords
- Keyword clustering
- Keyword prioritization
Module 6: Site Explorer
- Website analysis
- Organic traffic
- Top pages
- Organic keywords
- Traffic trends
- Domain overview
Module 7: Competitor Analysis
- Competitor identification
- Keyword comparison
- Competitor rankings
- Traffic comparison
- Competitive insights
- Opportunity discovery
Module 8: Backlink Analysis
- Backlink fundamentals
- Referring domains
- Link quality
- Anchor text
- New backlinks
- Lost backlinks
Module 9: Link Building Research
- Link opportunities
- Competitor backlinks
- Broken link analysis
- Outreach opportunities
- Authority evaluation
- Link acquisition planning
Module 10: Content Explorer
- Finding content ideas
- Trending topics
- Popular content
- Content performance
- Competitor content
- Research techniques
Module 11: Content Gap Analysis
- Content gaps
- Keyword opportunities
- Missing topics
- Competitive content
- Content prioritization
- Planning improvements
Module 12: Site Audit
- Website crawling
- Technical issues
- Crawl reports
- Error prioritization
- SEO health score
- Technical improvements
Module 13: Technical SEO with Ahrefs
- Broken links
- Redirect issues
- Duplicate content
- Page performance
- Internal linking
- Crawl optimization
Module 14: Rank Tracker
- Keyword tracking
- Ranking trends
- SERP monitoring
- Competitor tracking
- Performance reports
- Ranking improvements
Module 15: On-Page SEO Analysis
- Page optimization
- Content quality
- Metadata review
- Heading structure
- Keyword placement
- Optimization opportunities
Module 16: SEO Reporting
- SEO dashboards
- Performance reports
- Traffic reports
- Ranking reports
- Backlink reports
- Client reporting
Module 17: Local SEO Research
- Local keyword research
- Local competitors
- Local rankings
- Location-based opportunities
- Local optimization
- Monitoring performance
Module 18: International SEO Analysis
- Global keyword research
- Country-specific rankings
- International competitors
- Language targeting
- Global opportunities
- Performance analysis
Module 19: SEO Strategy Development
- SEO planning
- Goal setting
- Opportunity prioritization
- Resource planning
- Performance benchmarks
- Strategy documentation
Module 20: SEO Workflow Automation
- Alerts
- Scheduled reports
- Workflow optimization
- Project organization
- Team collaboration
- Productivity improvements
Module 21: Common SEO Challenges
- Ranking declines
- Traffic fluctuations
- Backlink issues
- Technical problems
- Content improvements
- Continuous optimization
Module 22: Practical SEO Project with Ahrefs
- Website audit
- Keyword research
- Competitor analysis
- Backlink evaluation
- SEO recommendations
- Performance reporting
— 01.2 · Is it right for you?
Who it's for & what's included
Pick a delivery method to see exactly who it suits and everything you receive.
Who it's for
Classroom
Best for learners who want face-to-face tuition and to network with peers in person.
What's included
Everything you get
- ✓ Live instructor on-site
- ✓ Printed workbook & materials
- ✓ Group exercises & case studies
Who it's for
Online Instructor-Led
Best for learners who want a live instructor and a fixed schedule, without the travel.
What's included
Everything you get
- ✓ Live instructor via video call
- ✓ Digital workbook & resources
- ✓ Session recordings
Who it's for
Self-Paced
Best for self-motivated learners who need maximum flexibility around work and life.
What's included
Everything you get
- ✓ On-demand video lessons
- ✓ Interactive quizzes
- ✓ 24/7 access on any device